Activewear Market Size - By Product Type (Apparel, Footwear, Accessories), By Usage (Running, Outdoor Sports, Yoga & Pilates, Gym & Fitness Training, Recreational activities, Others), By Consumer Group, By Pricing, By Distribution Channel & Forecast, 2024 – 2032

Activewear Market Size

Activewear Market was valued at USD 412.6 billion in 2023 and is anticipated to register a CAGR of 5.4% between 2024 and 2032. The growing emphasis on fitness and health throughout the world is one of the main factors behind the vast expansion of the global activewear industry. This expansion is primarily driven by factors including a young population, growing urbanization, and an increase in chronic illnesses. The market for athletic apparel that encourages individuals to stick to their fitness regimens is expanding along with people's growing health consciousness.
 

As more individuals move to cities, daily activities are becoming less physically taxing. Exercise programs are in high demand owing to a growing younger population that is increasingly inclined toward healthy living. People are prioritizing exercise as they are aware of the health risks such as diabetes and heart disease that come with leading an inactive way of life. Additionally, people are looking for clothes that complement their busy lifestyles as fitness and health become more important to them. In regard to exercising, activewear has several advantages over regular apparel.
 

Customers are becoming more concerned with how the fashion industry sources and produces its products. Purchasing environmentally friendly products and ensuring moral production methods throughout the supply chain can be complex and expensive. Customers are on the lookout for greenwashing, which occurs when companies present false information about their environmental initiatives. It is essential to establish trust by being transparent and sincere about adhering to moral principles.
 

Activewear Market Trends

The global purchasing patterns for sportswear are changing due to the emergence of e-commerce platforms. This trend offers numerous advantages, including the convenience for customers to easily and remotely browse and purchase activewear from online platforms, provided they have an internet connection. This is especially helpful in areas where there are few brick-and-mortar stores. E-commerce platforms also offer a wider range of sportswear brands and items in comparison to physical stores. Additionally, online platforms facilitate the implementation of tailored marketing tactics and focused advertising by using consumer preferences & past purchases.
 

This trend results in an increase in the market for eco-friendly sportswear. To appeal to ecologically conscious customers, activewear manufacturers are increasingly incorporating organic cotton and recycled materials into its designs. Fair labor methods and ethical material sourcing are gaining popularity among consumers in the sportswear production chain.
 

Activewear Market Analysis

Based on product, the footwear segment held the maximum share in the market with USD 196.4 billion in 2023 and is anticipated to grow at a CAGR of 5.7% through 2032.
 

Shoes and slippers of all types are referred to as footwear in the broadest sense. It is a sizable sector with a broad range of goods. With the help of product type segmentation and new trends in the global activewear market, companies can create customized product offers that meet the unique requirements and tastes of its target market. In this dynamic business landscape, this will be essential for gaining market share and ensuring success.
 

Based on usage, the recreational activities segment holds 18.1% revenue of the total market share in 2023 and is anticipated to grow at a CAGR of 5.5% during 2024 to 2032. Brands may create product lines that address demands, create focused marketing strategies, and successfully capitalize on the rising demand for sportswear across various demographics and lifestyles by understanding the consumer base in the global activewear market.
 

North America activewear market was worth over USD 165.2 billion in 2023 and is anticipated to register a CAGR of 5.1% between 2024 and 2032. Driven by a growing need for comfortable and adaptable clothes, fashion & fitness. The growing emphasis on health & well-being among North American consumers has resulted in an increase in gym memberships, sports & fitness activities, and a need for activewear that complements these lifestyles.
 

Additionally, the athletic apparel industry in North America is vibrant and volatile. For brands to prosper, it will be essential to comprehend the market dynamics, trends, segmentation, and obstacles. Activewear companies may benefit greatly from the tremendous development potential in this area by supplying cutting-edge goods, meeting a variety of demands, and embracing sustainability.
 

Country-level Analysis

North America: The U.S. dominated the global activewear market with a revenue of around USD 123.6 billion in 2023 and is expected to reach around USD 193.1 billion by 2032. In the U.S. market is influenced by technological advancements and sustainability trends and consumers are increasingly seeking eco-friendly products made from recycled materials and are compelling brands to adopt sustainable practices.
 

Canada's activewear market benefits from the country’s diverse climate encouraging demand for a wide range of apparel suited for various weather condition and outdoor activities. Winter sports including skiing and snowboarding are particularly popular, driving the demand for specialized activewear.
 

Europe: In 2023, the European market for activewear witnessed a steady growth at a CAGR of approximately 4.9%. The activewear market is one of the most dynamic segments within the broader apparel industry characterized by steady growth and evolving consumer preferences. The market benefits from a strong health & wellness culture, thereby encouraging individuals to engage in various physical activities & sports.
 

Germany has a significant market within Europe for activewear owing to its strong sport culture and emphasis on health & fitness. The country enjoys a wide range of physical activities such as football, running, hiking and other winter sports, driving the activewear demand.
 

Asia Pacific: The Asia Pacific activewear market was valued at around USD 109.4 billion in 2023 and is anticipated to register a CAGR of 6.1% between 2024 and 2032.
 

China is also experiencing rapid growth, driven by increasing health-consciousness, urbanization, and a rising middle class with disposable incomes. Chinese consumers are increasingly adopting active lifestyle, which has fueled the demand for a variety of sports and fitness apparel.
 

On the other hand, the Indian market for activewear is on an upward trajectory, driven by a young population, rising disposable incomes, and a growing awareness of health & fitness. The market is characterized by a diverse range of products from traditional sports to modern athleisure.
 

Activewear Market Share

The key players in the global activewear industry are Adidas AG, Puma Inc, New Balance Limited, Squat Wolf, Columbia Sportswear Company, and Fila Holding Corporation. Together, these companies accounted for a market share of 20%-25% in 2023. These companies represent some of the largest and most influential players in the active wear market globally offering a wide range of products from performance focused athletic gears to fashionable athleisure wear.
 

Activewear Market Companies

Major companies operating in the global activewear industry include:

• Adidas AG
• ASICS Corporation
• ASOA PLC
• Champion
• Columbia Sportswear Company
• Fila Holdings Corporation
• Gymshark
• Lululemon Athletica Inc.
• New Balance
• NIKE
• PUMA SE
• Sketchers
• Squat Wolf
• Under Armour Inc.
• VF Corporation
   

Activewear Industry News

• January 2024, Athleta, a brand under Gap Incorporation launched its high-performance train collection. This collection was developed over three years with input from both professional athletes and everyday users.
   
• In January 2024, Adidas AG launched the Adidas foundation to enhance the brand community impact. This initiative focused on three main pillars people, planet, and relief and this move is a part of Adidas broader commitment to social responsibility and sustainability.
   
• In January 2024, Squat wolf startup announced its plans to expand its reach further. The company planned to open an international fulfillment center to cater to the growing global demand for its products. This move strengthened its presence in the competitive market.
   

This activewear market research report includes in-depth coverage of the industry, with estimates & forecasts in terms of revenue (USD billion) from 2021 to 2032, for the following segments:

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Market, By Product Type

• Apparel
• Footwear
• Accessories

Market, By Usage

• Running
• Outdoor sports
• Yoga & pilates
• Gym & fitness training
• Recreational activities
• Others

Market, By Consumer Group

• Male
• Female
• Kids

Market, By Pricing

• Low
• Medium
• High

Market, By Distribution Channel

• Online
• Offline

The above information is provided for the following countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA