3D Digital Asset Market Size

The global 3D digital asset market size was valued at USD 24.9 billion in 2023 and is projected to grow at a CAGR of 12.7% between 2024 and 2032. The increasing integration of augmented reality (AR) and virtual reality (VR) in various industries is significantly boosting demand for 3D assets. Companies are leveraging these technologies to create immersive experiences for customers in sectors like retail, real estate, and gaming. As consumers expect more engaging and interactive content, businesses are investing in high-quality 3D models to enhance their offerings and drive customer engagement.

For instance, in June 2024, Autodesk launched Project Bernini, an experimental generative AI model that creates functional 3D assets from diverse input types, including text, 2D images, voxels, and point clouds. This initiative aims to improve design workflows across various industries, such as architecture, product design, and entertainment, by generating practical and structurally sound 3D models suitable for real-world manufacturing.

Furthermore, the rapid advancement of cloud computing technologies is facilitating the scalability and accessibility of 3D asset creation and management. Cloud platforms enable real-time collaboration, allowing teams across different locations to work on projects simultaneously. This democratization of 3D tools lowers entry barriers for small businesses and independent creators, fostering innovation and expanding the market for 3D digital assets across various industries.