Report Content
Chapter 1 Methodology & Scope
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
Chapter 2 Executive Summary
2.1 Digital marketing software market 3600 synopsis, 2018 - 2032
2.2 Business trends
2.2.1 Total Addressable Market (TAM), 2023 - 2032
2.3 Regional trends
2.4 Component trends
2.5 Deployment model trends
2.6 Organization size trends
2.7 End-user trends
Chapter 3 Digital Marketing Software Market Industry Insights
3.1 Impact of COVID-19
3.2 Impact of the Russia-Ukraine war
3.3 Industry ecosystem analysis
3.4 Technology & innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.6.1 Partnership/Collaboration
3.6.2 Merger/Acquisition
3.6.3 Investment
3.6.4 Product launch & innovation
3.7 Regulatory landscape
3.8 Impact forces
3.8.1 Growth drivers
3.8.1.1 Rising inclination towards data-driven marketing
3.8.1.2 Growing adoption of digital marketing
3.8.1.3 Rising popularity of social media marketing
3.8.1.4 Increasing adoption of cloud-based digital marketing software
3.8.2 Industry pitfalls & challenges
3.8.2.1 Rapid changes in technologies and trends
3.9 Growth potential analysis
3.10 Porter’s analysis
3.11 PESTEL analysis
Chapter 4 Competitive Landscape, 2022
4.1 Introduction
4.2 Company market share, 2022
4.3 Competitive analysis of major market players, 2022
4.3.1 Adobe Inc.
4.3.2 SAP SE
4.3.3 Salesforce.com Inc.
4.3.4 IBM Corporation
4.3.5 Microsoft Corporation
4.3.6 Oracle Corporation
4.3.7 Google LLC
4.4 Competitive positioning matrix, 2022
4.5 Strategic outlook matrix, 2022
Chapter 5 Digital Marketing Software Market Estimates & Forecast, By Component (Revenue)
5.1 Key trends, by component
5.2 software
5.2.1 Marketing automation
5.2.2 Email marketing
5.2.3 Social media marketing
5.2.4 Content marketing
5.2.5 Others
5.3 Services
5.3.1 Professional services
5.3.2 Managed services
Chapter 6 Digital Marketing Software Market Estimates & Forecast, By Deployment Model (Revenue)
6.1 Key trends, by deployment model
6.2 Cloud-based
6.3 On-premises
Chapter 7 Digital Marketing Software Market Estimates & Forecast, By Organization Size (Revenue)
7.1 Key trends, by organization size
7.2 Small & medium-sized enterprises (SME)
7.3 Large enterprises
Chapter 8 Digital Marketing Software Market Estimates & Forecast, By End-user (Revenue)
8.1 Key trends, by end-user
8.2 Retail & e-commerce
8.3 BFSI
8.4 Healthcare
8.5 IT & Telecom
8.6 Manufacturing
8.7 Travel & hospitality
8.8 Others
Chapter 9 Digital Marketing Software Market Estimates & Forecast, By Region (Revenue)
9.1 Key trends, by region
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.3 Europe
9.3.1 UK
9.3.2 Germany
9.3.3 France
9.3.4 Italy
9.3.5 Spain
9.3.6 Russia
9.4 Asia Pacific
9.4.1 China
9.4.2 India
9.4.3 Japan
9.4.4 South Korea
9.4.5 Southeast Asia
9.4.6 ANZ
9.5 Latin America
9.5.1 Brazil
9.5.2 Mexico
9.5.3 Argentina
9.6 MEA
9.6.1 UAE
9.6.2 Saudi Arabia
9.6.3 South Africa
Chapter 10 Company Profiles
10.1 Adobe Inc.
10.2 AWeber Communications
10.3 Brevo
10.4 Criteo SA
10.5 Google LLC
10.6 HubSpot Inc.
10.7 IBM Corporation
10.8 Infor Inc.
10.9 Mailchimp
10.10 Microsoft Corporation
10.11 Oracle Corporation
10.12 Salesforce.com Inc.
10.13 SAP SE
10.14 SAS Institute Inc.
10.15 Teradata Corporation
