Report Content
Chapter 1 Methodology & Scope
1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
Chapter 2 Executive Summary
2.1 AdTech market 3600 synopsis, 2018 - 2032
2.2 Business trends
2.2.1 Total Addressable Market (TAM), 2024-2032
2.3 Regional trends
2.4 Solution trends
2.5 Advertising type trends
2.6 Platform trends
2.7 Enterprise size trends
2.8 Industry vertical trends
Chapter 3 AdTech Industry Insights
3.1 Industry ecosystem analysis
3.2 Supplier landscape
3.2.1 Advertisers & brands
3.2.2 AdTech platform and solutions providers
3.2.3 Technology providers
3.2.4 End-users
3.3 Profit margin analysis
3.4 Technology innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Evolution of AdTech market
3.8 Regulatory landscape
3.9 Impact forces
3.9.1 Growth drivers
3.9.1.1 Growing digital transformation across various industries
3.9.1.2 Rising focus of businesses on data-driven marketing
3.9.1.3 Proliferation of e-commerce market across the globe
3.9.1.4 Rise of programmatic advertising
3.9.2 Industry pitfalls & challenges
3.9.2.1 Presence of stringent regulations
3.9.2.2 Data privacy concerns
3.10 Growth potential analysis
3.11 Porter’s analysis
3.12 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
4.1 Introduction
4.2 Company market share, 2023
4.3 Competitive analysis of major market players, 2023
4.3.1 Google LLC
4.3.2 Amazon.com, Inc.
4.3.3 Magnite Inc.
4.3.4 Meta Platforms Inc.
4.3.5 Tegna Inc.
4.3.6 ZETA Global
4.3.7 Microsoft Corporation
4.4 Competitive positioning matrix, 2023
4.5 Strategic outlook matrix, 2023
Chapter 5 AdTech Market Estimates & Forecast, By Solution (Revenue)
5.1 Key trends, by solution
5.2 Demand-side platforms (DSPs)
5.3 Supply-side platforms (SSPs)
5.4 Ad networks
5.5 Data management platforms (DMPs)
5.6 Others
Chapter 6 AdTech Market Estimates & Forecast, By Advertising type (Revenue)
6.1 Key trends, by advertising type
6.2 Programmatic advertising
6.3 Search advertising
6.4 Display advertising
6.5 Mobile advertising
6.6 Email marketing
6.7 Native advertising
6.8 Others
Chapter 7 AdTech Market Estimates & Forecast, By Platform (Revenue)
7.1 Key trends, by platform
7.2 Web
7.3 Mobile
7.4 Others
Chapter 8 AdTech Market Estimates & Forecast, By Enterprise Size (Revenue)
8.1 Key trends, by solution
8.2 Large enterprises
8.3 SME
Chapter 9 AdTech Market Estimates & Forecast, By Industry Vertical (Revenue)
9.1 Key trends, by industry vertical
9.2 Media & entertainment
9.3 BFSI
9.4 Education
9.5 Retail & consumer goods
9.6 IT & telecom
9.7 Healthcare
9.8 Food & beverages
9.9 Others
Chapter 10 AdTech Market Estimates & Forecast, By Region
10.1 Key trends, by region
10.2 North America
10.2.1 U.S.
10.2.2 Canada
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.3.4 Italy
10.3.5 Spain
10.3.6 Russia
10.3.7 Nordics
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 South Korea
10.4.5 ANZ
10.4.6 Southeast Asia
10.5 Latin America
10.5.1 Brazil
10.5.2 Mexico
10.5.3 Argentina
10.6 MEA
10.6.1 South Africa
10.6.2 Saudi Arabia
10.6.3 UAE
Chapter 11 Company Profiles
11.1 Adobe Inc.
11.2 Alibaba Group Holding Limited
11.3 Amazon.com, Inc.
11.4 Criteo
11.5 Facebook Incorporation
11.6 Google LLC
11.7 Index Exchange
11.8 Magnite Inc.
11.9 Microsoft Corporation
11.10 Netapp Inc.
11.11 OpenX
11.12 PubMatic
11.13 SmartyAds
11.14 Taboola
11.15 Tegna Inc.
11.16 The Trade Desk
11.17 TikTok Ads
11.18 Twitter Incorporation
11.19 Verizon
11.20 ZETA Global
