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Consumers were increasingly seeking clean label and natural products. This trend extended to dietary supplements, where there was a preference for zinc citrate derived from natural sources.
Zinc citrate's use in oral care products, such as toothpaste and mouthwash, continued to grow. It is known for its ability to reduce plaque and combat bad breath, making it a popular ingredient in the oral care industry. Ongoing research and development efforts aimed at discovering new applications for zinc citrate in pharmaceuticals, personal care products, and industrial applications. Researchers were exploring its potential in wound healing, dermatology, and as an antimicrobial agent.