Zero Turn Mower Market Analysis

Zero Turn Mower Market Analysis

Based on battery type, the lead - acid dominated the market, with revenue of USD 676 million in 2023 which is expected to exceed USD 1.06 billion by 2032. Lead-acid batteries are relatively inexpensive compared to other types of batteries such as lithium-ion. This makes them an attractive option for manufacturers and consumers alike, especially in applications like lawn mowers where cost considerations are significant.
 

The lead-acid batteries have been widely available for many years and are produced in large quantities globally. This availability ensures that manufacturers have easy access to the necessary components, reducing supply chain issues and costs. Lead-acid batteries are relatively easy to maintain compared to other types of batteries. They typically require simple charging and occasional topping up with distilled water, making them suitable for applications where minimal maintenance is desirable.
 

Based on cutting width, the market is categorized into less than 50 inches, 50 to 60 inches, more than 60 inches. In 2023, the 50 to 60 inches segment accounted for a revenue share of about 57% and is expected to reach a market share of 59% by 2032. 50 to 60 inches cutting widths enable operators to cover more ground in less time, increasing productivity. This is particularly advantageous for commercial landscapers or those with large properties.
 

Moreover, with wider cutting decks, fewer passes are required to mow the same area, resulting in reduced labor costs for both commercial and residential users. Despite their larger size, many modern zero-turn mowers with wider cutting decks maintain excellent maneuverability. This is due to their zero-turn radius capability, allowing them to turn on the spot without needing to make wide turns, thus improving efficiency in tight spaces. Commercial landscapers often prefer zero-turn mowers with wider cutting widths as they allow them to tackle large properties more quickly and efficiently, thereby increasing their overall productivity and profitability.
 

North America zero turn mower market size surpass USD 935 million in 2023. North America has a strong lawn culture, particularly in suburban and rural areas where large lawns are common. This creates a significant demand for efficient lawn maintenance equipment like zero-turn mowers. Many properties in North America have large lawn sizes compared to other regions, necessitating powerful and efficient lawn mowing equipment like zero-turn mowers to maintain them effectively. In addition, North America has a strong culture of lawn maintenance and landscaping, with many homeowners and businesses investing in high-quality equipment to maintain their lawns. Zero-turn mowers offer superior maneuverability and efficiency, making them highly attractive for this market.