Zero Turn Mower Market Size - By Battery Type (Lithium -Ion, Lead - Acid), By Cutting Width, By Battery Capacity, By Yard Space, Medium yard, Large yard, By End User, By Distribution Channel & Forecast, 2024 – 2032

Zero Turn Mower Market Size

Zero Turn Mower Market was valued at USD 2.55 billion in 2023 and is anticipated to register a CAGR of 5.1% from 2024 to 2032. As landscaping and grounds maintenance businesses expand, there's a growing need for commercial-grade equipment that can handle large-scale operations efficiently. Zero-turn mowers are preferred for their speed, maneuverability, and ability to cover vast areas quickly. This demand drives manufacturers to produce more robust, durable, and technologically advanced industrial-grade mowers.
 

With an increasing number of commercial landscaping companies and homeowners opting for professional-grade lawn maintenance equipment, the demand for zero-turn mowers has been on the rise. These mowers offer efficiency and maneuverability, making them popular choices for large-scale landscaping projects.
 

Additionally, many manufacturers that initially focused on traditional lawn and garden equipment have diversified their product lines to include industrial-grade machinery, including zero-turn mowers. This expansion enables them to cater to the growing demand from commercial users, further driving the growth of industrial equipment production. Zero-turn mowers are not only used in landscaping but also find applications in sports turf management, municipal maintenance, golf course maintenance, and agricultural operations. The versatility of these mowers increases their market reach and drives the production of specialized industrial equipment tailored to specific sectors and applications.
 

turn mowers are generally more expensive compared to traditional lawn mowers, which could deter potential customers, especially homeowners with smaller lawns or limited budgets. Zero turn mowers are primarily designed for mowing large, flat areas and might not be as versatile as other types of lawn mowers, such as lawn tractors or push mowers. This limitation could impact their appeal to users with diverse landscaping needs.
 

In addition, while zero turn mowers are efficient and durable, they require regular maintenance to ensure optimal performance. The maintenance costs associated with these machines could be a concern for some users. Zero turn mowers are powerful machines that can reach high speeds and maneuver quickly. Improper operation or negligence could lead to accidents, which raises safety concerns for both operators and bystanders.
 

Zero Turn Mower Market Trends

Industrial equipment trends such as advancements in manufacturing technologies, materials science, and automation have led to the development of more efficient and durable zero-turn mowers. These advancements enable manufacturers to produce mowers with better performance, higher reliability, and enhanced features, thus driving demand in the market. Industrial equipment trends focus on improving efficiency and productivity across various industries. In the case of zero-turn mowers, innovations in engine technology, blade design, and cutting systems result in mowers that can cover larger areas in less time with higher precision. This increased efficiency appeals to professional landscapers and homeowners alike, driving market growth.
 

Additionally, another trend in the zero-turn mower market is the demand for customization and personalization options. Customers, especially professional landscapers, seek mowers that can be tailored to their specific needs and preferences. This includes options for different cutting deck sizes, engine configurations, accessories, and attachments to optimize performance for various tasks.
 

Zero Turn Mower Market Analysis

Based on battery type, the lead - acid dominated the market, with revenue of USD 676 million in 2023 which is expected to exceed USD 1.06 billion by 2032. Lead-acid batteries are relatively inexpensive compared to other types of batteries such as lithium-ion. This makes them an attractive option for manufacturers and consumers alike, especially in applications like lawn mowers where cost considerations are significant.
 

The lead-acid batteries have been widely available for many years and are produced in large quantities globally. This availability ensures that manufacturers have easy access to the necessary components, reducing supply chain issues and costs. Lead-acid batteries are relatively easy to maintain compared to other types of batteries. They typically require simple charging and occasional topping up with distilled water, making them suitable for applications where minimal maintenance is desirable.
 

Based on cutting width, the market is categorized into less than 50 inches, 50 to 60 inches, more than 60 inches. In 2023, the 50 to 60 inches segment accounted for a revenue share of about 57% and is expected to reach a market share of 59% by 2032. 50 to 60 inches cutting widths enable operators to cover more ground in less time, increasing productivity. This is particularly advantageous for commercial landscapers or those with large properties.
 

Moreover, with wider cutting decks, fewer passes are required to mow the same area, resulting in reduced labor costs for both commercial and residential users. Despite their larger size, many modern zero-turn mowers with wider cutting decks maintain excellent maneuverability. This is due to their zero-turn radius capability, allowing them to turn on the spot without needing to make wide turns, thus improving efficiency in tight spaces. Commercial landscapers often prefer zero-turn mowers with wider cutting widths as they allow them to tackle large properties more quickly and efficiently, thereby increasing their overall productivity and profitability.
 

North America zero turn mower market size surpass USD 935 million in 2023. North America has a strong lawn culture, particularly in suburban and rural areas where large lawns are common. This creates a significant demand for efficient lawn maintenance equipment like zero-turn mowers. Many properties in North America have large lawn sizes compared to other regions, necessitating powerful and efficient lawn mowing equipment like zero-turn mowers to maintain them effectively. In addition, North America has a strong culture of lawn maintenance and landscaping, with many homeowners and businesses investing in high-quality equipment to maintain their lawns. Zero-turn mowers offer superior maneuverability and efficiency, making them highly attractive for this market.
 

Zero Turn Mower Market Share

These prominent companies are proactively involved in strategic endeavors including mergers & acquisitions, facility expansion, and partnerships to diversify their product offerings, expand their customer reach, and solidify their market position. Together, the top five mentioned companies collectively occupied around 5% to 10% of the global market share in 2023. They consistently allocate resources to research & development, enhancing their products and integrating innovative technologies to maintain a competitive edge.
 

Zero Turn Mower Market Companies

Major key players operating in the zero turn mower industry are:

• Ariens
• MTD Products Inc
• Bad Boy Mowers
• Briggs & Stratton Corporatio
• Cub Cadet
• Dixie Chopper
• Exmark
• Ferris Industries
• Gravely
• Husqvarna
• John Deere
• Kubota Corporation
• Scag Power Equipment
• Spartan Mowers
• The Toro Company
   

Zero Turn Mower Market News

• In September 2023, Toro Company and Lowe's Companies, Inc. (NYSE: LOW) announced a joint retail venture. As part of this strategic alliance, Lowe's will carry Toro zero-turn riding mowers, walk mowers, portable power equipment, and snow blowers, encompassing both gas-powered and the increasingly popular battery-powered options.
   
• In June 2023, Bobcat introduced the initial four models in its latest series of mowers designed for the European market, as part of the Ground Maintenance Equipment (GME) line-up introduced in late 2023. This European launch follows the company's successful entry into the North American market two years earlier, which included the acquisition of the BOB-CAT line of mowers and the Johnson Creek manufacturing facility.
   
• In May 2023, AriensCo, known for its outdoor power equipment, introduced the newest member of its Ariens brand lineup: the Ikon Onyx. This remarkable zero-turn lawn mower exemplifies Ariens' steadfast commitment to innovation and crafting superior products. Boasting advanced attributes such as a 52-inch deck, the Ikon Onyx guarantees efficient and accurate lawn maintenance. Ariens reaffirms its dedication to satisfying the needs of homeowners and professionals alike through the provision of top-tier, innovative equipment.
   
• In May 2023, STIHL Inc. and Briggs & Stratton unveiled a fresh manufacturing partnership. This collaboration expands STIHL's product range in the United States, with the outdoor power equipment manufacturer introducing a series of zero-turn mowers tailored for both professionals and homeowners.
   
• In April 2023, Husqvarna Group introduced its newest advancement in commercial zero-turn mowers – the Z560LS. Engineered to deliver top-notch performance, exceptional cutting precision, and enduring comfort throughout extended use, this formidable mower sets a groundbreaking standard. As a leader in innovating outdoor power equipment, Husqvarna Group caters to the discerning requirements of commercial landscapers, ensuring they possess the indispensable tools to achieve optimal results with each pass.
   

This zero turn mower market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Million Units) from 2021 to 2032, for the following segments:

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Market, By Battery Type 

• Lithium -Ion
• Lead – Acid

Market, By Cutting Width

• Less than 50 inches
• 50 to 60 inches
• More than 60 inches

Market, By Battery Capacity

• Upto 18 kWh
• 18 - 25 Kwh
• 26 -35 Kwh
• More than 35 Kwh

Market, By Yard Space

• Small yard (less than 1 acre)
• Medium yard (1 to 3 acres)
• Large yard (More than 3 acres)

Market, By End User

• Golf course centers
• Playgrounds

Market, By Distribution Channel

• Direct Sales
• Indirect Sales

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia    
  • Indonesia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA