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The global yogurt drink market was valued at USD 56 billion in 2023 and is estimated to grow at a CAGR of over 6.6% from 2024 to 2032, driven by rising popularity of plant-based products.
Over the past decade, the global market has seen significant growth, fueled by a rising consumer appetite for convenient, healthy, and functional beverages. Once overshadowed by sugary and carbonated drinks, yogurt drinks are now celebrated as a nutritious alternative, especially among health-conscious consumers. As health trends increasingly influence consumer preferences, there's been a notable surge in demand for probiotic-rich products, especially those fortified with vitamins and minerals. This demand is particularly pronounced in urban markets, where fast-paced lifestyles favor ready-to-drink (RTD) options that promise nutritional benefits.
Report Attribute | Details |
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Base Year: | 2023 |
Yogurt Drink Market Size in 2023: | USD 56 Billion |
Forecast Period: | 2024 - 2032 |
Forecast Period 2024 - 2032 CAGR: | 6.6% |
2032 Value Projection: | USD 99.3 Billion |
Historical Data for: | 2021 - 2023 |
No. of Pages: | 200 |
Tables, Charts & Figures: | 172 |
Segments covered: | Flavor Type, Packaging Type, Distribution Channel |
Growth Drivers: |
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Pitfalls & Challenges: |
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As global business trends evolve, a notable shift towards plant-based yogurt drinks emerges. This change is largely driven by a growing environmental consciousness among consumers and a rising demand for dairy-free alternatives. The expanding vegan demographic and the increasing prevalence of lactose intolerance further bolster this trend.