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Yogurt Drink Market Share

Report ID: GMI12012
Published Date: Oct 2024
Report Format: PDF

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Yogurt Drink Market Share

The global market is fiercely contested, with a mix of both large and small players striving for a foothold. To solidify and grow their market positions, companies are deploying a range of competitive strategies. A prominent trend is the push for product differentiation, primarily through innovation. Firms are rolling out new product lines featuring unique flavors, beneficial ingredients, and diverse packaging formats, all tailored to shifting consumer tastes. Furthermore, industry giants are making strategic moves into emerging markets, often through joint ventures, mergers, and acquisitions.

A standout strategy is the emphasis on probiotic-rich and functional yogurt drinks, targeting benefits like digestive health, immunity, and overall wellness. As consumers become increasingly aware of the advantages of gut-friendly bacteria, probiotic drinks are witnessing a surge in popularity. Major players, such as Danone and Yakult, boast robust portfolios in this domain and are channeling substantial investments into research and development (R&D) to stay ahead.

Yogurt Drink Market Companies

Major players operating in the yogurt drink industry are:

Arla Foods Ingredients Group
Benecol
Chobani
Danone
Fonterra Co-operative Group
General Mills
Lactalis
Meiji Holdings
Nestle
Yakult

Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The global yogurt drink industry was valued at USD 56 billion in 2023 and is estimated to grow at a CAGR of over 6.6% from 2024 to 2032, driven by the rising popularity of plant-based products.

The flavored segment was valued at USD 44 billion in 2023 and is anticipated to expand at a CAGR of 6.5% during 2024-2032, driven by consumer appetite for diverse and indulgent flavors.

U.S. yogurt drink industry was valued at USD 11.4 billion in 2023 and is expected to grow at a 6.8% CAGR, fueled by a rising consumer inclination towards healthier beverage choices and a broader embrace of functional foods.

Key players in the yogurt drink industry include Arla Foods Ingredients Group, Benecol, Chobani, Danone, Fonterra Co-operative Group, General Mills, Lactalis, and Meiji Holdings.