Yoghurt Powder Market Size

Yoghurt Powder Market Size

Yoghurt Powder Market size was valued at USD 290 million in 2022 and is estimated to grow at 7% CAGR from 2023 to 2032. Yogurt powder is used as an ingredient in various food and beverage products, such as bakery goods, desserts, smoothies, and frozen treats. The versatility of yogurt powder makes it a sought-after ingredient in the food industry. Yogurt powder, like fresh yogurt, contains probiotics, which are beneficial bacteria that support gut health. The increasing awareness of probiotic benefits has led to a higher demand for yogurt powder as a convenient source of probiotics.

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As consumers become more health-conscious, they are seeking healthier alternatives to traditional snacks and desserts. Yogurt powder is perceived as a healthier option due to its probiotic content and lower fat content compared to some other snacks.

The availability of fresh yogurt in various flavors and formulations poses a challenge to the yoghurt powder market. Consumers may prefer the taste and texture of fresh yogurt over yogurt powder. Some consumers may find yogurt powder lacking in taste and texture compared to fresh yogurt. Overcoming the perception that powdered yogurt is inferior to fresh yogurt can be a challenge for manufacturers. The survival of probiotics in yogurt powder during processing and storage can be challenging. Ensuring sufficient levels of viable probiotics in the final product requires careful formulation and processing techniques.