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The increasing inclusion in functional food & beverages (F&B), and rising popularity in the personal care sector will also favor the market growth. With consumers increasingly looking for products that provide health benefits beyond basic nutrition, xylitol is proving vital for promoting dental health. Given its low glycemic index, the product has emerged as an attractive ingredient in health foods, such as energy supplements.
Xylitol is also largely used in toothpaste, mouthwash, and skin care products for its moisturizing and antibacterial properties. For example, in December 2023, a study found that using 25% xylitol toothpaste reduced mutans streptococci in high caries-risk children. Natural toothpaste with xylitol and regular brushing had an effective antibacterial effect against cavities.