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Based on application, the xanthan gum market is divided into oil and gas, food and beverages, cosmetics, pharmaceuticals, and others. The food and beverages segment is projected to register more than 160 kilo tons in volume by 2030, since xanthan gum is used as an additive in processed foods such as dairy products and frozen foods. Given its compatibility with synthetic and natural substances, it is also adopted as a stabilizer and thickening agent. Other factors including textual resemblance to wheat and other grains also contribute to its adoption in gluten-free snacks.
Additionally, the others segment recorded over 15 kilo tons in 2021, which was attributable to the widespread usage of xanthan gum in skincare and fragrances, among other personal care applications. Its key functions in personal care and hygiene products include binding, thickening, stabilizing, and skin conditioning. It is also known to help the components stay suspended in other substances, further contributing to segmental demand.
Asia Pacific xanthan gum market is set to cross USD 470 million by 2030. This is driven by the rising competitiveness of cosmetic industry players and the strong demand for quality skin conditioning agents. Consumers in the region are also shifting towards quality cosmetic preparations due to the high awareness regarding dermatological conditions. Xanthan gum can help retain moisture in the skin and lower the incidence of wrinkles, fine lines, and patches, which may contribute to regional industry demand.