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IBM Corporation and Oracle Corporation collectively held a market share of over 15% in the workflow automation industry in 2023. IBM uses its Watson AI to improve workflow automation. By combining AI and machine learning, the company helps organizations streamline processes, predict results, and make better decisions. The company also customizes its automation tools for different industries, such as healthcare, finance, and manufacturing. This industry-specific approach helps IBM meet unique challenges and compliance needs, increasing its adoption among enterprise customers.
Oracle offers a strong set of cloud-based applications that feature workflow automation. Oracle Cloud Applications provide integrated solutions that simplify business processes and improve teamwork across departments. This cloud-first strategy helps Oracle gain market share by offering flexible and scalable solutions to businesses of all sizes.
Major players operating in the workflow automation industry are: