Womens Health Supplements Market Analysis

Women’s Health Supplements Market Analysis

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Based on the product, the global market is categorized into vitamins & minerals, botanicals, proteins & amino acids, probiotics & enzymes, omega-3, and other products. The vitamins & minerals segment is expected to sustain its leading position, forecasted to dominate throughout the forecast period with a CAGR of 5.4%.
 

• The vitamins & minerals segment commands a significant revenue share due to increasing demand, growing preference for healthy lifestyles, and the rising popularity of preventive healthcare. Furthermore, increased usage of vitamins among pregnant and lactating women drives the segmenl growth.
   
• Women frequently opt for supplements containing vitamins such as D, calcium, and iron, as well as minerals such as magnesium and zinc, to bolster bone health, immunity, and overall wellness. Their widespread usage and acknowledged benefits contribute to their market dominance.
   
• Moreover, the introduction of innovative supplement products enhanced the range of offerings available specifically for women. For instance, in June 2023, VOOST, a vitamin boost brand by P&G, introduced VOOST Gummies which provide a convenient way to enhance daily vitamin routines. The launch aimed to diversify offerings, making it the preferred choice for customers by broadening its product range.
   

Based on form, the women’s health supplements market is classified into tablet & capsules, powder, and solutions. The tablet & capsules segment is poised to capture the largest market share of 58.5% in 2023.
 

• Tablets and capsules represent the predominant forms of health supplements in the market, valued for their convenience, ease of ingestion, and extended shelf life. Their precise dosing facilitates seamless integration into women's daily routines.
   
• Furthermore, the wide range of products availability, allows manufacturers to offer a diverse range of formulations catering to women's health needs, contributing to their dominance in the market.
   

Based on supplement type, the women’s health supplements market is classified into over-the-counter (OTC) and prescription. The prescription segment is expected to achieve the highest revenue, reaching USD 38.9 billion by 2032.
 

• Prescription supplements, regulated and endorsed by healthcare professionals, hold dominance in the market due to their credibility and tailored formulation. These supplements offer increased nutrient concentrations, addressing specific health issues or deficiencies identified by physicians or dieticians.
   
• In addition, consumer’s trust in their quality and effectiveness is reinforced by healthcare provider recommendations, ensuring personalized care for distinctive health needs, and solidifying the dominance of prescription supplements in the market.
   

Based on age group, the women’s health supplements market is classified into 15-30, 31-50, 51-70, and above age 70. The 31-50 age group segment is anticipated to lead the market during the analysis period with market revenue of USD 18.1 billion in 2023.
 

• Women aged 31-50 years often prioritize their health and well-being, seeking supplements to address specific concerns such as hormonal balance, reproductive health, and overall vitality.
   
• Also, this demographic typically has superior purchasing power and is more proactive in managing their health, contributing to their dominance in fostering the demand for women's health supplements.
   

Based on consumer group, the women’s health supplements market is classified into prenatal, postnatal, premenstrual syndrome, perimenopausal, postmenopausal, and other consumer groups. The postmenopausal segment is projected to drive significant market growth, contributing to the largest revenue of USD 12.7 billion in 2023.
 

• Women aged 50 and older predominantly comprise the consumer base in the postmenopausal category. Postmenopausal women commonly prioritize bone health due to the high prevalence of osteoporosis, affecting nearly one in three individuals in this demographic, and leading to increased susceptibility to fractures and related complications. Thus, usage of health supplements will be primarily driven by increasing awareness of supplement benefits during this life stage, thereby supplementing the segmental growth.
   

Based on the distribution channel, the women’s health supplements market is classified into hypermarkets/supermarkets, pharmacies/drug stores, retail stores, and online sales channels. Pharmacies/drug stores are expected to retain their market dominance, displaying significant growth of 5.7% during the forecasted timeframe.
 

• Pharmacies and drug stores have a dominant presence in the market due to their accessibility and credibility. Women often rely on these outlets for health-related products and guidance, making them prime destinations for purchasing supplements. The trust associated with pharmacies, along with the convenience of obtaining supplements alongside prescription medications, contributes to their dominance.
   
• Furthermore, online pharmacies anticipated substantial growth driven by convenience ease of purchase, compared to traditional retail channels. For instance, in September 2023, O Positiv's launched its O Positiv Essentials, a line of four supplements including Iron + Vitamin C; Milk Thistle; L Theanine; and Mushroom Super Blend, sold in bulk value 3-month supplies, exclusively on Amazon. The emergence of online pharmacies presented significant opportunities, exemplified by aiming to expand sales.
   

In the global women’s health supplements market, North America is poised to hold a significant market share, maintaining its dominant position throughout the analysis period. It is projected to reach USD 24.6 billion by 2032.
 

• The region is poised to experience intensified demand driven by increased female participation in sports and a growing elderly population. Also, the trend among modern women towards self-care is expected to bolster demand. As per the 2024 America Health Ranking data, the prevalence of obesity increases with age, particularly among women aged 35-44 compared to those aged 18-24 and 25-34. This trend featured the rising emphasis on self-care.
   
• Moreover, robust marketing strategies by key players, coupled with the increasing adoption of preventive healthcare practices further propel market growth in the region. For instance, in May 2023, MegaFood, a U.S.-based supplement brand, launched a new line called Women's Ensemble, coinciding with Women's Health Month. This line, featuring Mood Reset & PMS Support, aimed to improve mood and hormonal balance in women.