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Womens Health App Market Size

  • Report ID: GMI12716
  • Published Date: Dec 2024
  • Report Format: PDF

Women’s Health App Market Size

The global women’s health app market size was valued at around USD 4.1 billion in 2024 and is estimated to grow at 18.5% CAGR from 2025 to 2034. A women's health app is a software application designed specifically to address and support various aspects of women's health and well-being. These apps offer tools and resources for managing reproductive health, menstrual tracking, pregnancy and postpartum care, fitness, nutrition, menopause, and disease management.

 

The growing awareness of women’s health is significantly driving the expansion of the women’s health app market. With a greater emphasis on preventive healthcare and the destigmatization of women’s health topics, more women are turning to digital tools to track and manage their health. For instance, as of 2023, over 50% of women aged 18-45 in the U.S. reported using mobile apps to monitor menstrual cycles, fertility, and fitness, a notable increase from 35% in 2018. Additionally, global healthcare initiatives, such as those promoting maternal health in developing countries, have raised awareness and boosted app adoption rates. Apps focused on conditions like endometriosis and menopause are also experiencing higher demand, reflecting a broader trend toward personalized health management solutions.
 

The rising adoption of smartphones further supports the growth of the market by making these solutions more accessible to a wider audience. The increasing affordability and availability of smartphones, combined with the expansion of high-speed internet, have enabled women in even remote areas to engage with health technology. This connectivity allows for real-time updates, personalized health insights, and easier integration with wearable devices, enhancing the user experience. Moreover, innovations in mobile technologies, such as improved app interfaces and greater compatibility across platforms, ensure seamless usage and contribute to higher adoption rates globally.

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Authors: Mariam Faizullabhoy , Gauri Wani

Frequently Asked Questions (FAQ) :

The global women’s health app industry was valued at USD 4.1 billion in 2024 and is projected to grow at an 18.5% CAGR from 2025 to 2034, driven by increasing awareness of women's health and the adoption of digital health solutions.

The smartphone segment accounted for 50.2% of the market share in 2024 and is expected to grow significantly due to the widespread adoption of smartphones and their unmatched convenience for accessing health apps.

The U.S. women’s health app market generated USD 1.4 billion in revenue in 2024 and is anticipated to grow substantially during the forecast period, supported by rising awareness of women's health issues and advancements in smartphone technology.

Key players in the market include Apple, Clue, Fitbit, Flo Health, Glow, Google, GP International, Grace Health, Kegg, LactApp, Natural Cycles USA, Ovia Health, Tia, and Wildflower Health.

Womens Health App Market Scope

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Premium Report Details

  • Base Year: 2024
  • Companies covered: 15
  • Tables & Figures: 51
  • Countries covered: 19
  • Pages: 130
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