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The global women’s health app market size was valued at around USD 4.1 billion in 2024 and is estimated to grow at 18.5% CAGR from 2025 to 2034. A women's health app is a software application designed specifically to address and support various aspects of women's health and well-being. These apps offer tools and resources for managing reproductive health, menstrual tracking, pregnancy and postpartum care, fitness, nutrition, menopause, and disease management.
The growing awareness of women’s health is significantly driving the expansion of the women’s health app market. With a greater emphasis on preventive healthcare and the destigmatization of women’s health topics, more women are turning to digital tools to track and manage their health. For instance, as of 2023, over 50% of women aged 18-45 in the U.S. reported using mobile apps to monitor menstrual cycles, fertility, and fitness, a notable increase from 35% in 2018. Additionally, global healthcare initiatives, such as those promoting maternal health in developing countries, have raised awareness and boosted app adoption rates. Apps focused on conditions like endometriosis and menopause are also experiencing higher demand, reflecting a broader trend toward personalized health management solutions.
The rising adoption of smartphones further supports the growth of the market by making these solutions more accessible to a wider audience. The increasing affordability and availability of smartphones, combined with the expansion of high-speed internet, have enabled women in even remote areas to engage with health technology. This connectivity allows for real-time updates, personalized health insights, and easier integration with wearable devices, enhancing the user experience. Moreover, innovations in mobile technologies, such as improved app interfaces and greater compatibility across platforms, ensure seamless usage and contribute to higher adoption rates globally.
Report Attribute | Details |
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Base Year: | 2024 |
Womens Health App Market Size in 2024: | USD 4.1 Billion |
Forecast Period: | 2025 – 2034 |
Forecast Period 2025 – 2034 CAGR: | 18.5% |
2025 – 2034 Value Projection: | USD 22.1 Billion |
Historical Data for: | 2021 – 2024 |
No. of Pages: | 130 |
Tables, Charts & Figures: | 51 |
Segments covered: | Type, Modality, and Region |
Growth Drivers: |
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Pitfalls & Challenges: |
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