Womens Health App Market – By Type, By Modality, Global Forecast, 2025 - 2034

Women’s Health App Market Size

The global women’s health app market size was valued at around USD 4.1 billion in 2024 and is estimated to grow at 18.5% CAGR from 2025 to 2034. A women's health app is a software application designed specifically to address and support various aspects of women's health and well-being. These apps offer tools and resources for managing reproductive health, menstrual tracking, pregnancy and postpartum care, fitness, nutrition, menopause, and disease management.
 

The growing awareness of women’s health is significantly driving the expansion of the women’s health app market. With a greater emphasis on preventive healthcare and the destigmatization of women’s health topics, more women are turning to digital tools to track and manage their health. For instance, as of 2023, over 50% of women aged 18-45 in the U.S. reported using mobile apps to monitor menstrual cycles, fertility, and fitness, a notable increase from 35% in 2018. Additionally, global healthcare initiatives, such as those promoting maternal health in developing countries, have raised awareness and boosted app adoption rates. Apps focused on conditions like endometriosis and menopause are also experiencing higher demand, reflecting a broader trend toward personalized health management solutions.
 

The rising adoption of smartphones further supports the growth of the market by making these solutions more accessible to a wider audience. The increasing affordability and availability of smartphones, combined with the expansion of high-speed internet, have enabled women in even remote areas to engage with health technology. This connectivity allows for real-time updates, personalized health insights, and easier integration with wearable devices, enhancing the user experience. Moreover, innovations in mobile technologies, such as improved app interfaces and greater compatibility across platforms, ensure seamless usage and contribute to higher adoption rates globally.
 

Women’s Health App Market Trends

Technological advancements are significantly shaping the market by introducing innovative features that enhance functionality and user engagement.
 

• Artificial Intelligence (AI) and Machine Learning (ML) are at the forefront, enabling personalized recommendations for menstrual tracking, fertility predictions, and lifestyle adjustments. For instance, AI-powered algorithms analyze user data to provide precise insights into ovulation and menstrual cycles, making apps like Flo and Clue more effective.
   
• Additionally, the integration of wearable technology has revolutionized the market. Devices such as smartwatches and fitness trackers seamlessly sync with health apps, providing real-time data on physical activity and vital signs like heart rate and sleep patterns. This integration allows women to track their overall health and reproductive wellness comprehensively. Furthermore, advancements in telemedicine have expanded app functionalities, enabling virtual consultations with healthcare providers directly through the apps.
   
• Moreover, cloud-based solutions have enhanced data storage and accessibility, ensuring privacy and compliance with regulations such as HIPAA and GDPR. Blockchain technology is also gaining traction, improving data security and transparency, especially for sensitive health information. These technological developments not only improve the user experience but also drive market growth by addressing diverse health needs more effectively.
   

Women’s Health App Market Analysis

Based on type, the market is segmented into menstrual health, fitness and nutrition, pregnancy tracking and postpartum care, menopause, disease management, and other types. The menstrual health segment dominated the market with the largest revenue of USD 1.1 billion in 2024 and is expected to grow at a significant CAGR over the forecast period.
 

• Menstrual health apps address a fundamental need among women to manage their menstrual cycles effectively. These apps help track periods, predict ovulation, and identify irregularities, which are essential for reproductive health management. The growing awareness of the importance of understanding menstrual health, combined with a stronger focus on proactive health management, has led to a significant user base for these apps.
   
• Furthermore, societal efforts to break taboos surrounding menstrual health have increased the acceptance of these tools. Public health campaigns and endorsements from healthcare organizations have helped normalize the use of such apps, promoting their growth.
   
• In addition, innovations in app features, such as reminders, personalized insights, and integration with wearable medical devices, ensure higher user engagement, contributing to the dominance of this segment
   

Based on modality, the market is segmented into smartphone, tablet, and other modalities. The smartphone segment of the market, which held a 50.2% share in 2024, is poised for substantial growth in the coming years.
 

• The smartphone segment dominates the women’s health app market primarily due to its widespread adoption and accessibility. Smartphones are ubiquitous and offer unmatched convenience, making them the preferred device for using health apps. Their portability and multifunctionality allow users to access health insights, set reminders, and receive real-time notifications seamlessly, integrating health management into daily routines.
   
• Additionally, advancements in smartphone technology, such as larger screens, higher processing power, and compatibility with wearable devices, enhance the user experience with health apps. These innovations enable apps to provide more accurate tracking, data analysis, and personalized recommendations.
   
• Moreover, the availability of app stores on smartphones ensures users can easily download and update health applications, further driving the segment's dominance.

The U.S. dominated the North American women’s health app market with revenue of USD 1.4 billion in 2024 and is projected to witness substantial growth over the forecast period.
 

• In the U.S., growing awareness of women's health issues, such as hormonal imbalances and chronic conditions like osteoarthritis and anemia, is driving demand for health apps. The widespread adoption of smartphones and advanced technologies also contributes to the market's expansion.
   
• Government initiatives aimed at reducing healthcare costs and improving health monitoring through apps further support this trend. For instance, apps focused on menstrual health and fitness tracking are especially popular, with significant growth in adoption rates?.
   

The women’s health app market in the UK is expected to experience significant growth from 2025 to 2034.
 

• The UK market is benefiting from growing investments in digital health technologies and an increasing focus on preventive healthcare. Women are increasingly adopting apps to track menstrual cycles, fitness, and mental well-being, reflecting a heightened awareness of health.
   
• Furthermore, the integration of these apps with wearable devices, such as fitness trackers, has gained momentum, making health monitoring more accessible.
   

The Asia Pacific women’s health app market is anticipated to witness lucrative growth between 2025 and 2034.

• In the Asia Pacific region, the large population of smartphone users in countries like China and India, along with the expansion of internet connectivity, is driving market growth.
   
• Governments in the region are actively promoting maternal and reproductive health. The combination of women's health apps and increasing consumer interest in fitness and wellness positions the region for significant market expansion.
   

The women’s health app market in Saudi Arabia is expected to experience significant growth from 2025 to 2034.
 

• In Saudi Arabia, the market is expanding due to growing health awareness among women and government initiatives aimed at improving healthcare accessibility. The increased adoption of smartphones and apps focused on maternal health, fitness, and disease management is contributing significantly to market growth.
   
• Additionally, cultural shifts encouraging women to prioritize their health have driven demand for digital health solutions.
   

Women’s Health App Market Share

The market is highly competitive, featuring a wide array of vendors providing specialized solutions for distinct aspects of women's health. Key players compete based on the comprehensiveness of their feature sets, user-friendliness, integration capabilities with other health technologies, customer support, and pricing strategies. Market leaders have solidified their positions by offering all-in-one platforms that cater to broad health needs.
 

Smaller, more specialized players often focus on niche features, such as menopause tracking or nutrition management, targeting specific segments of the market. As the industry expands, the competition is expected to intensify, driving innovation, with a growing emphasis on AI-powered analytics, personalized health insights, and improved patient engagement tools. These trends are set to reshape the competitive landscape, potentially leading to further consolidation as larger platforms integrate more capabilities.
 

Women’s Health App Market Companies

Some of the eminent market participants operating in the women’s health app industry include:

• Apple
• Clue
• Fitbit
• Flo Health
• Glow
• Google
• GP International
• Grace Health
• Kegg
• LactApp
• Natural Cycles USA
• Ovia Health
• Tia
• Wildflower Health
• Withings
   

Women’s Health App Industry News:

• In October 2024, Flo Health partnered with FemTech India to enhance its presence in India through the ‘Pass It On’ Project. This initiative aims to provide free Flo Premium subscriptions to women in 22 countries where access to reliable health information is limited. As of 2024, the project supports 66 countries and impacts around 18 million women globally. This strategy enabled company to outreach to untapped economies.
   

The women’s health app market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2034 for the following segments:

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Market, By Type

• Menstrual health
• Fitness and nutrition
• Pregnancy tracking and postpartum care
• Menopause
• Disease management
• Other types  

Market, By Modality

• Smartphone
• Tablet
• Other modalities  

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific 
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • South Africa
  • Saudi Arabia
  • UAE