Women’s Digital Health Market Size

The global women’s digital health market size was valued at around USD 2.6 billion in 2023 and is estimated to grow at 19.7% CAGR from 2024 to 2032. Women's digital health refers to a spectrum of technologies and services tailored to meet the distinct health needs and challenges of women. This domain harnesses digital tools, including mobile apps, wearables, telehealth platforms, and online health communities, empowering women to manage their health more effectively.

The rising incidence of chronic diseases among women significantly propels the growth of the market. Data from the United Health Foundation indicates that in 2022, about 4.6% of U.S. women grappled with multiple chronic conditions. Tools like mobile apps and wearables are becoming indispensable for monitoring and managing these conditions, allowing women to adopt a proactive stance on their health. Additionally, heightened awareness and emphasis on women's health, especially in areas like reproductive and maternal health, are spurring market expansion.

The United Nations Population Fund (UNFPA) highlights a concerning statistic: around 810 women succumb daily to preventable pregnancy and childbirth-related causes. To combat this, technologies like telemedicine and remote monitoring are being increasingly embraced to enhance prenatal care access and mitigate maternal mortality, particularly in underserved regions, thus bolstering the women's digital health market.

Furthermore, the surge in smartphone adoption and internet access is broadening the reach of women's digital health solutions. A significant number of women in low- and middle-income nations now possess mobile phones, bridging the mobile ownership gender divide. This surge in connectivity allows a greater number of women to tap into digital health services, from period tracking to virtual consultations, fueling both market growth and innovation in women-centric digital health solutions.

Women’s Digital Health Market Trends

In recent years, the market has witnessed robust growth and innovation, fuelled by a rising demand for accessible and personalized healthcare solutions. Mobile health applications, especially for menstrual tracking, fertility monitoring, and pregnancy management, have seen widespread adoption. These applications empower women with convenient tools to oversee their reproductive health and make informed well-being decisions.

• Telemedicine services, specifically tailored to women's health concerns, have surged in popularity. This trend, catalyzed by the global pandemic, underscored the significance of remote healthcare. Women can now consult healthcare professionals, receive diagnoses, and obtain prescriptions without in-person visits.
  
• There's a growing integration of artificial intelligence and machine learning into diagnostic tools addressing women's health issues. These technologies show particular promise in breast cancer detection, where AI-assisted imaging can boost early diagnosis rates. Beyond this, AI integration is refining the accuracy and efficiency of various women's health screenings.
  
• Moreover, personalized healthcare solutions for women, grounded in individual health data and genetic insights, are gaining traction in the digital health landscape. Such tailored approaches facilitate precise treatment plans and preventive strategies, considering a woman's distinct genetic profile and health history. This is especially prominent in domains like fertility treatment and hormone therapy.
  
• Digital platforms focusing on women's mental health and wellness have seen significant expansion. Offering services from online therapy to stress management and mindfulness tools, these platforms thrive on the growing acknowledgment of mental health's role in overall well-being.
  
• Furthermore, wearable devices monitoring women's health metrics across various life stages are gaining market traction. These devices track diverse indicators, from physical activity and sleep to specific metrics like basal body temperature for fertility. The continuous data stream from these wearables empowers women to adopt a proactive stance in health management.
  

Women’s Digital Health Market Analysis

Learn more about the key segments shaping this market

Download Free Sample

Based on type, the market is segmented into mobile apps, wearable devices, diagnostic tools, and other types. In 2023, the mobile apps segment led the market, generating a revenue of USD 1.6 billion, and is projected to witness substantial growth at a notable CAGR during the forecast period.

• Several key factors underpin the dominance of mobile apps in the market. Foremost among these are convenience and accessibility. Mobile apps empower women with round-the-clock access to health information and tracking tools, seamlessly fitting into their busy lifestyles.
  
• Moreover, personalization plays a pivotal role in the appeal of mobile health apps to women. For instance, Statista reported that in July 2024, Flo, a period tracking app, was downloaded by nearly 4.2 million users. These apps not only offer tailored health insights but also provide recommendations based on individual user data, enhancing user engagement.
  
• By scrutinizing patterns in menstrual cycles, symptoms, and other health metrics, these apps deliver personalized advice and predictions, solidifying their status as essential tools for women's health management.

Learn more about the key segments shaping this market

Download Free Sample

Segmented by application, the women's digital health market encompasses reproductive health, menstrual health, pregnancy & nursing care, general healthcare & wellness, and other areas. In 2023, the reproductive health segment commanded a 47.7% market share and is set for significant expansion in the years ahead.

• Leading the charge in the market, the reproductive health segment is bolstered by a rising awareness of women's reproductive issues. This surge in awareness has spurred a heightened demand for fertility tracking and family planning solutions. Consequently, there's been a notable uptick in menstrual health apps and devices, addressing women's desires for a deeper understanding and control over their reproductive cycles.
  
• Technological advancements have paved the way for more precise ovulation predictions, fueling this segment's growth. Such innovations have ushered in a trend towards personalized healthcare for women, making reproductive health management more tailored and effective. The infusion of artificial intelligence and machine learning into reproductive health apps has amplified their functionality, equipping users with sharper and more actionable insights.
  
• Furthermore, the rising incidence of polycystic ovary syndrome (PCOS) and similar reproductive disorders underscores this segment's prominence. With an increasing number of women seeking tools and information for these conditions, digital health applications have emerged as vital resources. These platforms frequently offer educational content, symptom tracking, and management techniques, empowering women in their reproductive health journeys.

Looking for region specific data?

Download Free Sample

In 2023, the U.S. led the North American women's digital health market, generating a revenue of USD 847.8 million, and is set for notable growth in the coming years.

• The U.S. stands at the forefront of the North American market, driven by surging smartphone adoption and robust internet connectivity. Pew Research Center data from 2021 highlights that 85% of American adults owned smartphones, with women slightly leading in adoption. This connectivity surge has paved the way for women to embrace digital health solutions, spanning from fertility apps to telemedicine.
  
• U.S. dominance is further bolstered by escalating investments in women's health tech startups, fueling market expansion. These investments have birthed innovative digital solutions, focusing on areas like reproductive health, menopause, and mental wellness.
  
• With increased funding, companies have broadened their product ranges, enhanced user experiences, and intensified research and development. Consequently, the market now boasts advanced apps and devices, catering to diverse facets of women's health, including period tracking, pregnancy monitoring, and postpartum care.
  
• The rising incidence of chronic diseases among women has spurred market growth, amplifying the demand for digital tools to manage these conditions. Notably, the uptake of remote monitoring devices for diabetes and hypertension has surged, with women forming a significant user base.
  
• Digital platforms offering personalized coaching, nutrition advice, and fitness tracking have resonated with women aiming to manage or prevent chronic conditions.
  
• These digital tools not only enhance convenience but also empower women in health management, solidifying the U.S.'s leadership in North America's market.
  

Germany's women's digital health market is poised for robust growth from 2024 to 2032.

• Women in Germany are gravitating towards personalized healthcare solutions. Digital platforms, with their tailored tracking and advice, are addressing individual health concerns more adeptly than traditional methods.
  
• The German government's backing of digital health innovations is fostering a conducive atmosphere for market expansion. Initiatives championing telemedicine, electronic health records, and health apps are nudging both providers and consumers towards digital solutions, especially in women's health.
  

The Asia Pacific women's digital health market is set to experience a lucrative CAGR between 2024 and 2032.

• Rising smartphone usage and internet access are propelling the growth of the market in the Asia Pacific. As mobile and internet access broadens, more women are engaging with tailored digital health solutions.
  
• Growing awareness of women's health and preventive care is amplifying the demand for digital services. Women are increasingly proactive, seeking information and solutions for various health concerns through digital means.
  
• The appetite for personalized and convenient healthcare is driving market expansion. Digital technologies empower women to manage their health, offering virtual consultations, remote monitoring, and tailored tracking tools.
  
• These combined factors are set to propel the Asia Pacific market in the coming years.
  

Saudi Arabia's women's digital health market is on the brink of significant growth from 2024 to 2032.

• Heightened awareness and acceptance of telemedicine are fuelling market growth in Saudi Arabia. These solutions offer women discreet and convenient healthcare, respecting cultural nuances and boosting healthcare engagement.
  
• Saudi Arabia's Vision 2030 is championing digital healthcare, significantly bolstering the market. These government initiatives aim to enhance healthcare accessibility and quality, especially for women's services.
  

Women’s Digital Health Market Share

The competitive landscape of the market is shaped by an array of established companies and new entrants focused on various aspects of women’s health, such as reproductive health, mental well-being, and general wellness. Companies like Flo Health and Clue lead in reproductive and menstrual tracking, offering apps that provide personalized cycle insights and ovulation tracking, empowering women with knowledge about their reproductive health. Flo Health's extensive user base and Clue’s data-backed tracking app highlight the focus on making menstrual health manageable and accessible.

Competitive differentiation within this market is driven by companies focusing on niche applications and integrating emerging technologies. This includes developments in menstrual and fertility tracking, menopause support, and AI-driven diagnostics, catering to women’s specific health needs. Additionally, partnerships with healthcare providers and strategic expansions into emerging markets are prominent strategies among these companies to increase market reach and user engagement.

Women’s Digital Health Market Companies

Some of the eminent market participants operating in the women’s digital health industry include:

• Ava Women
• Clue (BioWink)
• Conceivable
• Elvie
• Flo Health
• HeraMED
• iSono Health
• Koninklijke Philips
• LactApp Women's Health
• Maven Clinic
• Natural Cycles
• Peppy Health
• Preglife
• Soula – AI
• Valley Electronics
  

Women’s Digital Health Industry News:

• In November 2023, Texas A&M Health and Philips expanded their partnership to enhance maternal health through the Pregnancy+ app. This partnership helped Philips in expanding its research capabilities as well as the product adoption rate.
  
• In June 2022, Flo Health announced the launch of its international B2B initiative, Flo for Business. Available in 20 languages and spanning over 175 countries, Flo for Business aimed to enlighten and empower employees in monitoring their menstrual cycles, fertility, and comprehensive reproductive health. This launch positioned Flo Health to expand its market reach and strengthen its brand presence globally.
  

The women’s digital health market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2021 – 2032 for the following segments:

Click here to Buy Section of this Report

Market, By Type

• Mobile apps
• Wearable devices
• Diagnostic tools
• Other types  

Market, By Application

• Reproductive health
• Pregnancy & nursing care
• General healthcare and wellness
• Other applications

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific 
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • South Africa
  • Saudi Arabia
  • UAE