Home > Consumer Goods & Services > Personal Care > Hygiene > Women Intimate Care Wipes Market

Women Intimate Care Wipes Market Trends

Report ID: GMI7794
Published Date: Jan 2024
Report Format: PDF

Download Free Sample

Women Intimate Care Wipes Market Trends

The market is witnessing a trend toward increasing demand for chemical free intimate products. Companies are producing paraben free and dye free products from herb-based ingredients to make the wipes more vaginal friendly. Ingredients such as aloe vera, and nourishing camilla leaf extract are used to make the product more soothing. Additionally, companies are using organic cotton to cater to the sensitivity of intimate areas.

Authors: Avinash Singh , Sunita Singh

Frequently Asked Questions (FAQ) :

Women intimate care wipes industry reached USD 5.64 billion in valuation in 2023 and is anticipated to register over 4.7% CAGR between 2024 and 2032 given their rising usage to gently cleanse sensitive areas without irritating them as well as eliminating odour and dryness.

The medicated wipes product type segment held 57.5% of the women intimate care wipes industry share in 2023 owing to the benefits it provides, such as the ability to disinfect, sterilize, and leave the vagina feeling fresh and clean.

North America women intimate care wipes market size was USD 2.1 billion in 2023, driven by the increasing awareness regarding hygiene, rise in population of working women, and high disposable incomes in the region.

Some of the prominent women intimate care wipes providers are Johnson & Johnson, Kimberly-Clark, Procter & Gamble, and Reckitt Benckiser Group PLC