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Women Intimate Care Wipes Market Share

Report ID: GMI7794
Published Date: Jan 2024
Report Format: PDF

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Women Intimate Care Wipes Market Share

In 2023, dominant market players, including Procter & Gamble, Kimberly-Clark, Reckitt Benckiser Group PLC and Johnson & Johnson collectively hold a around 40% market share. These industry leaders are actively engaged in strategic initiatives such as mergers & acquisitions, facility expansions, and partnerships to broaden their product portfolios, reach a wider customer base, and strengthen their market presence. These companies continuously invest in research and development to improve their designs and incorporate new technologies, allowing them to stay ahead of the competition.

Women Intimate Care Wipes Market Companies

Major players operating in the women intimate care wipes industry include:

Johnson & Johnson
Kimberly-Clark
Procter & Gamble
Reckitt Benckiser Group PLC

Authors: Avinash Singh , Sunita Singh

Frequently Asked Questions (FAQ) :

Women intimate care wipes industry reached USD 5.64 billion in valuation in 2023 and is anticipated to register over 4.7% CAGR between 2024 and 2032 given their rising usage to gently cleanse sensitive areas without irritating them as well as eliminating odour and dryness.

The medicated wipes product type segment held 57.5% of the women intimate care wipes industry share in 2023 owing to the benefits it provides, such as the ability to disinfect, sterilize, and leave the vagina feeling fresh and clean.

North America women intimate care wipes market size was USD 2.1 billion in 2023, driven by the increasing awareness regarding hygiene, rise in population of working women, and high disposable incomes in the region.

Some of the prominent women intimate care wipes providers are Johnson & Johnson, Kimberly-Clark, Procter & Gamble, and Reckitt Benckiser Group PLC