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According to the National Multidimensional Poverty Index- A Report, 135 million people escaped multidimensional poverty between 2015-16 and 2019-21. The country India registered a significant decline of 9.89 percentage points in India’s multidimensionally poor from 24.85% in 2015-16 to 14.96% in 2019-2021, which in turn fuels the market growth for Women’s Intimate Care Products Market. Evolving lifestyles, including more active and busy routines, have led to a higher demand for convenient and reliable intimate care products. Additionally, preferences for specific ingredients, natural formulations, and personalized options have influenced product choices.