Wipes Market Analysis

Wipes Market Analysis

Based on type, the market is divided into wet wipes and dry wipes. In 2023, dry wipes held the dominant market of USD 13 billion and is expected to reach USD 14.4 billion by 2032. Wet wipes offer a quick and convenient way to clean and sanitize hands, surfaces, and bodies. This resonates with consumers prioritizing personal hygiene and convenience in their busy lives.  Dry wipes are generally less expensive than wet wipes, making them an attractive option for budget-conscious consumers. Dry wipes often have a lower environmental impact compared to wet wipes, particularly those with biodegradable materials. This appeals to eco-conscious consumers concerned about microplastics in wet wipes.
 

Based on application, the wipes market is categorized into personal care, household and home cleaning and industrial wipes. In 2023, personal care wipes held the dominant market share of 46% and is anticipated to grow through the years. Consumers prioritize personal hygiene and convenience in their busy lives. Personal care wipes offer a quick and easy way to clean and refresh on the go. Disinfecting wipes and surface cleaning wipes offer a faster and more convenient alternative to traditional cleaning methods, appealing to busy homeowners.  Stricter regulations and focus on workplace safety and hygiene drive demand for industrial wipes used for tasks like cleaning spills, machinery, or tools.
 

North America held a market of around USD 5.8 billion in 2023 and is expected to reach USD 9.4 billion by 2032. The fast-paced lifestyle in North America leads to a preference for convenient, disposable hygiene products.  High awareness about personal hygiene and health contributes to the strong demand for various types of wipes. Increased focus on hygiene and sanitation due to the pandemic has led to a surge in demand for disinfectant wipes.
 

The market in U.S. is set to grow through a CAGR of 5.9% through the forecast time period. Americans value convenience, and wipes cater to this need perfectly. Baby wipes, disinfecting wipes, and personal care wipes (intimate wipes, makeup remover wipes) offer a quick and easy solution for maintaining hygiene at home, work, or while traveling.
 

The German wipes market maintained a considerable position in Europe. Germany's well-established manufacturing sector creates demand for wipes in various applications, like cleaning machinery, tools, and spills, or maintaining sterile environments.
 

China is supposed to grow at the highest rate of 6.6% in the region. The rapid urbanization in China leads to busier lifestyles. Wipes offer a convenient and time-saving alternative to traditional cleaning methods, appealing to both households and individuals.