White Mulberry Leaves Extract Market Size - By Form (Powder, Capsule), By Application (Food and Beverage, Cosmetics and Personal Care, Nutraceuticals, Pharmaceuticals), By Distribution channel & Forecast, 2024-2032

White Mulberry Leaves Extract Market Size

White Mulberry Leaves Extract Market size was valued at USD 40.65 billion in 2023 and is projected to grow at 12.7% CAGR from 2024 to 2032, driven by increasing consumer awareness of its health benefits. Traditionally used in Asian medicine, this extract is gaining traction in various applications, including nutraceuticals, dietary supplements, and functional foods due to its purported benefits in blood sugar regulation and weight management. Its incorporation into skincare and personal care products is also rising, attributed to its antioxidant properties.
 

The trend towards natural and plant-based ingredients further propels its demand. As consumers seek holistic health solutions, the market for white mulberry leaf extract is expected to expand across multiple sectors.
 

The growth drivers for the white mulberry leaf extract market include increasing consumer awareness of its health benefits, such as blood sugar regulation and weight management. Rising demand for natural and plant-based ingredients in nutraceuticals, dietary supplements, and functional foods fuels market expansion. Additionally, the growing interest in traditional herbal remedies and natural skincare products enhances its appeal. Advancements in extraction technologies and broader distribution channels further support market growth. Government support for herbal medicine research and the expansion of e-commerce platforms also contribute to the increasing availability and popularity of white mulberry leaf extract globally.
 

For instance, The WHO reports that more than 1.28 billion adults suffer from high blood pressure, becoming susceptible to health problems such as stroke, kidney failure, among other noncommunicable diseases. Furthermore, the U.S. Centers for Disease Control and Prevention reports over 37.5 million adults in the country to have diabetes, asserting the need for nutritional food products and pharmaceuticals. These alarming health statistics highlight the growing demand for natural remedies, such as white mulberry leaf extract, known for its potential to help manage blood pressure and blood sugar levels.
 

As awareness of these benefits spreads, the market for white mulberry leaf extract is poised for significant growth, driven by consumer interest in preventive health solutions and the rising need for nutritional supplements and pharmaceuticals to address these widespread health issues.
 

Ongoing innovation and technological advancements in the white mulberry leaves extract market are significantly enhancing product quality and accessibility. Developments in extraction techniques, such as advanced solvent extraction and supercritical fluid extraction, improve the potency and purity of the extract. Technology also enables better standardization and consistency in product formulations. Innovations in packaging, including eco-friendly materials and user-friendly designs, cater to consumer preferences for sustainable and convenient options. Additionally, advancements in analytical methods ensure accurate identification and quantification of active compounds. These technological progressions contribute to the growing market by enhancing product efficacy, safety, and consumer trust.  
 

In the white mulberry leaves extract market, high production costs and supply chain issues present significant challenges. The cultivation of white mulberry leaves requires specific environmental conditions, which can lead to variable yields and increased costs for growers. Additionally, the extraction process itself can be expensive, particularly when aiming to maintain high-quality standards that meet consumer expectations. These factors contribute to the overall cost of the final product, potentially limiting its affordability and market penetration. Moreover, supply chain disruptions, whether due to environmental factors, logistical challenges, or geopolitical tensions, can further exacerbate these issues, leading to inconsistent product availability.
 

At the same time, the market faces potential competition from other herbal supplements that offer similar health benefits, such as green tea extract or berberine. These alternatives may be more cost-effective or have stronger consumer recognition, making it difficult for white mulberry leaf extract to capture and retain market share.
 

White Mulberry Leaves Extract Market Trends

The current trend in the white mulberry leaves extract industry is driven by the growing demand for healthier, trans-fat-free, and non-hydrogenated options as consumers become more health-conscious. There is also an increasing preference for plant-based and vegan shortenings, fueled by the rise of plant-based diets. Additionally, clean-label products, which emphasize transparency in ingredient sourcing and processing, are gaining traction.
 

Looking ahead, the market is expected to see a continued shift toward sustainable and eco-friendly production methods, with a focus on non-GMO and organic sources. Innovations in product formulation, such as functional blends for specific baking needs, will also shape the future of the market.
 

White Mulberry Leaves Extract Market Analysis

By form, powder segment will capture USD 54.29 billion and demonstrate a 12.8% CAGR by 2032. The powder segment dominates the white mulberry leaves extract market due to its versatility, ease of use, and wide application across various industries. Powdered extracts are particularly favored in the nutraceutical and dietary supplement sectors, where they can be easily incorporated into capsules, tablets, and functional foods. Their longer shelf life and higher concentration of active ingredients compared to liquid forms make them appealing to both manufacturers and consumers.
 

Additionally, the powder form allows for precise dosing and convenient packaging, which further enhances its popularity. As consumer demand for natural and plant-based supplements grows, the dominance of the powder segment is expected to continue.
 

By application, nutraceuticals segment will expand to USD 37.23 billion and garner 13% CAGR by 2032. The nutraceuticals segment dominates the white mulberry leaves extract market due to its well-established reputation for managing blood sugar levels, supporting weight loss, and offering antioxidant benefits. Consumers are increasingly seeking natural, plant-based supplements, driving demand within this segment. White mulberry leaf extract is commonly incorporated into capsules, powders, and teas, catering to health-conscious individuals focused on preventive healthcare.
 

The growing awareness of the extract’s potential to aid in diabetes management and improve overall wellness further bolsters its prominence in the nutraceuticals market. As consumer interest in holistic health continues to rise, the dominance of this segment is expected to strengthen.
 

By distribution channel, online retail segment will expand to USD 42.95 billion and garner 13% CAGR by 2032. The online retail segment dominates the white mulberry leaf extract market, driven by the increasing consumer preference for convenient shopping and access to a wide variety of products. E-commerce platforms allow consumers to easily compare brands, read reviews, and access detailed product information, enhancing trust and purchase decisions.
 

The global reach of online stores also enables manufacturers to tap into diverse markets, expanding their customer base beyond local boundaries. Additionally, the rise of digital marketing and targeted advertising has further boosted online sales, making it the fastest-growing distribution channel in the market.
 

Asia pacific white mulberry leaves extract market will record 13.1% CAGR and USD 37.59 billion by 2032, due to the region's deep-rooted use of mulberry in traditional medicine and wellness practices. Countries like China, Japan, and Korea have long recognized the health benefits of white mulberry, driving substantial demand in nutraceuticals and dietary supplements. The region's abundant availability of raw materials and advanced extraction technologies further strengthens its market position.
 

Additionally, rising consumer interest in natural health products and the growth of the herbal medicine sector in Asia-Pacific contribute to the region's dominance. As awareness of white mulberry's benefits spreads globally, Asia-Pacific remains a key production and consumption hub.
 

White Mulberry Leaves Extract Market Share

In the white mulberry leaf extract industry, the competitive landscape features several key players, each leveraging unique strengths to gain market share. Nutra Green and Undersun Biomedtech Corp. are prominent for their robust supply chains and focus on high-quality, organic extracts, appealing to health-conscious consumers. Swanson Health Products and NuVitality are strong in the retail and online space, with extensive product portfolios that cater to the growing demand for natural supplements.
 

Kordel's, with its established presence in Asia, taps into the traditional medicinal uses of mulberry leaf extract, combining it with modern health trends. Shaanxi SCIGROUND Biotechnology Co., Ltd., known for its advanced extraction technologies and large-scale production capabilities, plays a crucial role in supplying bulk extracts to various industries. As these companies innovate and expand their product offerings, competition intensifies, particularly in the nutraceutical and cosmetics sectors, where the demand for natural, plant-based ingredients is rapidly growing.
 

White Mulberry Leaves Extract Market Companies

Top companies operating in the white mulberry leaves extract industry include:

• Nutra Green
• Swanson Health Products
•  NuVitality.
• Undersun Biomedtech Corp.
•  Kordel's
• Shaanxi SCIGROUND Biotechnology Co., Ltd.
• Biotic Nature Products
• Phytotech Extracts Pvt Ltd
• Nans Products
•  iHerb, LLC.
   

White Mulberry Leaves Extract Market News

• In June 2022, Phynova Group Ltd and Ingredients Plus announced a distribution partnership for Reducose, for use in Supplement applications to customers in Oceania. Reducose is Phynova’s patented and clinically researched White Mulberry leaf extract that supports the significant lowering of post-meal blood sugar and insulin response and enabling food and beverage applications to become Low GI.
   

The white mulberry leaves extract market research report includes in-depth coverage of the industry, with estimates and forecasts in terms of revenue and volume (USD Billion) (Kilo Tons) from 2021 to 2032, for the following segments:

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Market, By Form

• Powder
• Capsule
• Other

Market, By Application

• Food and Beverage
• Cosmetics and Personal Care
• Nutraceuticals
• Pharmaceuticals
• Others

Market, By Distribution channel

• Direct sales
• Online retail
• Pharmacies
• Retail stores
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA