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Whiskey Market Trends

Report ID: GMI3322
Published Date: Nov 2024
Report Format: PDF

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Whiskey Market Trends

The whiskey industry grows due to the rising demand for high-quality luxury products and expansion into new international markets. Consumers want premium experiences, leading distillers to create rare blends and aged varieties.

Additionally, companies are exploring untapped markets like Asia-Pacific and emerging economies, taking advantage of higher disposable incomes and changing tastes. This focus on quality and global expansion drives growth, attracting both connoisseurs and new whiskey enthusiasts. For example, in December 2023, Don Julio, a Diageo tequila brand, entered the Indian market with its lineup featuring Don Julio Blanco, Reposado, Anejo, and the luxury spirit Don Julio 1942.

Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of whiskey reached USD 72.7 billion in 2024 and is set to grow at a 6.7% CAGR from 2025 to 2034, driven by increasing global demand for premium and craft whiskey.

The scotch whiskey segment generated USD 26.9 billion in 2024, benefiting from its rich traditions, diverse flavors, and strict production standards.

The U.S. market generated USD 13.3 billion in 2024, fueled by a significant increase in demand for premium spirits, especially bourbon and rye whiskey.

The key players in the industry include Allied Blenders and Distilleries, Brown Foreman, Constellation Brands, Diageo, Edrington, Kavalan Distillery, La Martiniquaise, Pernod Ricard, Suntory, Whyte & Mackay, and William Grant & Sons.