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Whiskey Market Share

  • Report ID: GMI3322
  • Published Date: Nov 2024
  • Report Format: PDF

Whiskey Market Share

Key players, such as Diageo, Brown Foreman, Pernod Ricard, Suntory, and William Grant and Sons, are strengthening their market presence through brand innovation and product diversification. By launching limited-edition and premium products, they aim to attract high-end consumers and connoisseurs. Additionally, strategic partnerships and collaborations with celebrities and influencers increase their brand visibility and appeal. Companies are also using digital marketing and social media to reach a broader audience and engage directly with consumers.
 

Another key strategy is expanding into emerging markets. Companies are establishing new distribution channels and increasing their presence in countries with growing demand for whiskey. By investing in local production facilities, they cater to regional tastes, ensuring quick market penetration and cost-efficiency. Moreover, offering enhanced customer experiences like whiskey tastings, tours, and exclusive events further solidifies their market position and fosters brand loyalty.
 

Whiskey Market Companies

Major players operating in the whiskey industry are:

  • Allied Blenders and Distilleries
  • Brown Foreman
  • Constellation Brands
  • Diageo
  • Edrington
  • Kavalan Distillery
  • La Martiniquaise
  • Pernod Ricard
  • Suntory
  • Whyte & Mackay
  • William Grant & Sons 
Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

The market size of whiskey reached USD 72.7 billion in 2024 and is set to grow at a 6.7% CAGR from 2025 to 2034, driven by increasing global demand for premium and craft whiskey.

The scotch whiskey segment generated USD 26.9 billion in 2024, benefiting from its rich traditions, diverse flavors, and strict production standards.

The U.S. market generated USD 13.3 billion in 2024, fueled by a significant increase in demand for premium spirits, especially bourbon and rye whiskey.

The key players in the industry include Allied Blenders and Distilleries, Brown Foreman, Constellation Brands, Diageo, Edrington, Kavalan Distillery, La Martiniquaise, Pernod Ricard, Suntory, Whyte & Mackay, and William Grant & Sons.

Whiskey Market Scope

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Premium Report Details

  • Base Year: 2024
  • Companies covered: 11
  • Tables & Figures: 240
  • Countries covered: 18
  • Pages: 250
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