Whey Protein Ingredients Market Size - By Type (Whey Protein Concentrate, Whey Protein Isolate, Hydrolyzed Whey Protein), By Application (Bakery & Confectionery, Dairy Product, Sports Nutrition, Meat Product, Health Supplements) & Forecast 2023 – 2032

Whey Protein Ingredients Market Size

Whey Protein Ingredients Market size was valued at USD 14.2 billion in 2022 and is poised to record more than 7% CAGR from 2023 to 2032. The expanding sports and fitness industry, coupled with the growing preference for plant-based alternatives, has also driven the demand for whey protein ingredients as a versatile and sustainable protein source. Additionally, advancements in processing technologies and the incorporation of whey protein in various food and beverage applications are further fueling market growth.
 

Whey Protein Ingredients Market Growth Drivers & Restraints

One of the primary drivers for industry expansion is the increasing consumer awareness about the health benefits of whey protein, promoting its consumption in dietary supplements and functional foods. Moreover, the rise in disposable incomes and urbanization has led to a shift towards healthier lifestyles, driving the demand for whey protein ingredients.
 

Fluctuating milk prices, which impact production costs, may impede whey protein ingredients industry development to some extent. However, the availability of alternative protein sources and the growing preference for plant-based options may pose challenges to industry growth. Despite these constraints, technological advancements and product innovations will continue to drive demand for whey protein products.
 

Whey Protein Ingredients Market Trends

The rising demand for clean-label and natural products is emerging as a key whey protein ingredients market trend, prompting manufacturers to focus on producing products without artificial additives or preservatives. Advancements in processing techniques are also improving the functional properties of whey protein, expanding its applications in various food and beverage products.
 

The personalized nutrition is gaining traction, leading to the customization of whey protein ingredients to meet individual health and fitness goals. Additionally, sustainable and eco-friendly production practices are becoming paramount, driving the adoption of environmentally conscious approaches, further bolstering the industry outlook.
 

Whey Protein Ingredients Market Analysis

Whey protein ingredients market share from bakery & confectionery applications will grow at a commendable pace, due to shifting consumer preferences towards healthier and protein-enriched snacks and treats. Whey protein, with its functional properties, enhances the nutritional profile of bakery products, making them more appealing to health-conscious consumers. In addition, the versatility of whey protein allows for the development of innovative and protein-packed confectionery items, satisfying the growing demand for nutritious snack foods.
 

Whey protein concentrate type segment accounted for over 27% share of the whey protein ingredients market in 2022. The growing popularity of health and fitness trends has led to an increased interest in protein-rich diets and supplements. According to estimates from New Hope Network, nearly 31% of Americans increased their usage of protein powders in 2020, owing to emerging fitness and health trends.
 

Whey protein concentrates, known for their high protein content, are preferred by athletes and fitness enthusiasts to support muscle growth and recovery. Moreover, the rising awareness of the health benefits of whey protein, including its amino acid profile and immune-boosting properties, has further fueled the demand for these products in the market.
 

North America whey protein ingredients market size reached USD 3.9 Billion in 2022. Government initiatives promoting healthy lifestyles and dietary habits will accelerate regional market expansion. For instance, in January 2020, the CDC announced its national initiatives, dubbed” Active People, Healthy Nation”, aimed at making over 27 million Americans more physically active by 2027.
 

The rising health and wellness consciousness among consumers is also leading to an increased demand for protein-enriched products. Additionally, the growing popularity of sports nutrition Ingredients and fitness trends will fuel the need for high-quality protein supplements, further driving demand for whey protein products across North America.
 

Whey Protein Ingredients Market Share

• Arla Foods Ingredients
• Kerry Group
• Hilmar Ingredients
• Lactalis Ingredients
• Milk Specialties Global
• Carbery Group
• Leprino Foods Company
• Davisco Foods International
• Agropur

Ingredients are some of the key participants in the whey protein ingredients market. These players concentrate on strategic partnerships, new product launches, and commercialization efforts for market growth. Furthermore, they make huge investments in research & development to launch advanced products and gain maximum market revenue.

Whey Protein Ingredients Industry News

• November 2022 - First Milk announced a new collaboration with Arla Foods Ingredients for the production of a specialist whey protein powder. Under the agreement, First Milk will use Arla Foods Ingredients’ proprietary process to produce Nutrilac® FO-7875 on its behalf, while the latter will take up the marketing and selling of the product internationally. First Milk will also continue to produce WPC80, its whey protein concentrate powder, and market it through the existing alliance.
   
• Jan 2022 --- Lactalis ventured into the post-workout recovery products space, with the launch of two new consumer-facing protein items for athletes and fitness enthusiasts in the U.S. The products, including the UP2U Recover-branded unflavored protein powder and protein drinks, are made with native protein powder, which is considered to be the purest form of whey protein. This move was part of Lactalis’ efforts to expand its high-protein ingredient portfolio.

This whey protein ingredients market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) & volume (Kilo Tons) from 2018 to 2032, for the following segments:

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Market, By Type

• Bakery & Confectionery
• Dairy Products
• Sports Nutrition
• Meat Products
• Health Supplements
• Others

Market, By Distribution Channel

• Whey Protein Concentrate
• Whey Protein Isolate
• Demineralized Whey Protein
• Hydrolyzed Whey Protein
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Indonesia
  • Malaysia
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • South Africa
  • Saudi Arabia
  • UAE
  • Egypt