Home > Food & Beverages > Food Additives > Flavor Enhancers > Wheat Germ Oil Market
The increasing emphasis on health and wellness is driving the demand for nutrient-rich foods and ingredients. Wheat germ oil's nutritional profile, including its high vitamin E content and essential fatty acids, aligns with this trend. Consumers are actively seeking products with minimal processing and clean labels, free from synthetic additives and preservatives. Wheat germ oil's natural origin and nutrient density appeal to this demand. Wheat germ oil's presence in skincare and haircare products is on the rise due to its potential benefits for skin health and hair vitality.