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The wheat germ oil market from organic segment dominated around USD 360.7 million revenue in 2022. Consumers seeking healthier options are drawn to organic products due to their perceived higher nutritional content and absence of synthetic chemicals.
Food and Beverages segment accounted for 45% of the wheat germ oil market share in 2022. Wheat germ oil's nutrient-rich profile, including vitamin E and essential fatty acids, positions it as a valuable ingredient for fortifying foods and beverages.
The wheat germ oil market from online retail segment and is anticipated to grow at 5.3% CAGR through 2032. Online retail provides consumers with the convenience of purchasing wheat germ oil from the comfort of their homes, making it an attractive option for busy individuals.
U.S. wheat germ oil market size held over USD 124.5 million in 2022. The strong focus on health and wellness in North America drives demand for nutrient-rich ingredients like wheat germ oil, known for its potential health benefits.