Wheat Germ Oil Market Size - By End-use (Food and Beverages, Pharmaceuticals, Bakery, Nutritional Supplements), Distribution Channel (Online Retail, Supermarkets/Hypermarkets, Specialty Stores, Pharmacy and Drugstores), Nature & Global Forecast, 2023 – 2032

Wheat Germ Oil Market Size

Wheat Germ Oil Market size was valued at USD 601.3 million in 2022 and is estimated to witness 5.5% CAGR from 2023 to 2032. Wheat germ oil is rich in essential nutrients such as vitamin E, omega-3 fatty acids, omega-6 fatty acids, antioxidants, and various minerals. Consumers are attracted to its nutritional profile and potential health benefits.
 

The growing focus on health and wellness has led consumers to seek out natural and nutrient-rich foods. Wheat germ oil aligns with this trend as it offers a concentrated source of vitamins and healthy fats. Wheat germ oil contains high levels of antioxidants, particularly vitamin E and various phytochemicals. These antioxidants play a role in protecting cells from oxidative stress and may have anti-aging benefits.
 

Extracting wheat germ oil is a complex process that requires specialized equipment and expertise. Wheat germ oil is rich in unsaturated fatty acids, which can make it susceptible to oxidation and rancidity. Wheat germ oil is a byproduct of wheat milling, and its availability can be subject to fluctuations in wheat production and processing.
 

COVID-19 Impact

With lockdowns and restrictions on physical retail during the pandemic, there was a surge in e-commerce activities. This led to increased demand for wheat germ oil used in shipping boxes, corrugated cartons, and protective packaging materials for online deliveries. As restaurants and cafes shifted to takeout and food delivery models, there was a higher demand for wheat germ oil used in food containers, bags, and wraps. Thus, the reduced number of COVID-19 cases and implementation of subsequent strategies by government and non-government organizations is set to drive the market growth.
 

Wheat Germ Oil Market Trends

The increasing emphasis on health and wellness is driving the demand for nutrient-rich foods and ingredients. Wheat germ oil's nutritional profile, including its high vitamin E content and essential fatty acids, aligns with this trend. Consumers are actively seeking products with minimal processing and clean labels, free from synthetic additives and preservatives. Wheat germ oil's natural origin and nutrient density appeal to this demand. Wheat germ oil's presence in skincare and haircare products is on the rise due to its potential benefits for skin health and hair vitality.
 

Wheat Germ Oil Market Analysis

The wheat germ oil market from organic segment dominated around USD 360.7 million revenue in 2022. Consumers seeking healthier options are drawn to organic products due to their perceived higher nutritional content and absence of synthetic chemicals.
 

Food and Beverages segment accounted for 45% of the wheat germ oil market share in 2022. Wheat germ oil's nutrient-rich profile, including vitamin E and essential fatty acids, positions it as a valuable ingredient for fortifying foods and beverages.
 

The wheat germ oil market from online retail segment and is anticipated to grow at 5.3% CAGR through 2032. Online retail provides consumers with the convenience of purchasing wheat germ oil from the comfort of their homes, making it an attractive option for busy individuals.
 

U.S. wheat germ oil market size held over USD 124.5 million in 2022. The strong focus on health and wellness in North America drives demand for nutrient-rich ingredients like wheat germ oil, known for its potential health benefits.
 

Wheat Germ Oil Market Share

Some of the major companies operating in the wheat germ oil market are:

• Archer Daniels Midland Company
• NOW Foods
• Grupo Plimon
•  Agroselprom Group
•  Henan Kunhua Biological Technology Co., Ltd.,
• Ningxia Yousha Almond Co., Ltd.,
• GEMEF INDUSTRIES, SUNGAITER COMPANY LIMITED, Swissol Group, Derma Essentia, Kanta Enterprises Private Limited, Rising Labs India Private Limited, Priya Chemicals, AMT International, Rehab Store.
   

These companies focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these companies are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.
 

Wheat Germ Oil Industry News:

•  In February 2019, Rivona Naturals launched a rose soap, which contains wheat germ oil as the key ingredient. The key function of wheat germ oil in the soap is to reduce skin damage and support healthy collagen formation.
   

This wheat germ oil market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million & Units from 2018 to 2032, for the following segments:

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Market, By Nature

• Organic
• Conventional

Market, By End-use

• Food and Beverages
• Pharmaceuticals
• Bakery
• Nutritional Supplements
• Others

Market, By Distribution Channel

• Online Retail
• Supermarkets/Hypermarkets
• Specialty Stores
• Pharmacy and Drugstores

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
  • Malaysia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Egypt