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Wet Wipes Market Trends

Report ID: GMI11541
Published Date: Sep 2024
Report Format: PDF

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Wet Wipes Market Trends

As environmental concerns grow, consumers are increasingly demanding sustainable and eco-friendly wet wipes. Manufacturers are responding by developing biodegradable, compostable, and plastic-free options. The shift towards sustainable materials not only addresses consumer preferences but also aligns with regulatory pressures to reduce plastic waste. This trend is further fueled by certifications and labels that highlight eco-friendly practices, influencing purchasing decisions. Advancements in formulations have led to the creation of specialized wet wipes tailored for specific uses. For instance, wipes infused with natural ingredients for skincare, antibacterial properties for disinfecting, or soothing agents for sensitive skin are becoming popular. The demand for hypoallergenic and alcohol-free wipes is also on the rise, particularly among consumers with skin sensitivities or allergies.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The global market size for wet wipes was valued at USD 4.6 billion in 2023 and is projected to grow at a CAGR of 5.5% during the forecast period, driven by the convenience of portable cleaning solutions and increasing hygiene awareness.

The cotton segment accounted for around 51% of the market share in 2023. Cotton-based wet wipes are preferred for personal care applications due to their soft and hypoallergenic nature, making them ideal for sensitive skin, particularly in baby care and skincare products.

The North American wet wipes industry was valued at USD 1.2 billion in 2023 and is expected to reach USD 1.9 billion by 2032, driven by a wide range of applications from baby care to industrial cleaning.

Key players in the market include Beiersdorf, Cascades, Clorox, Essity, Estee Lauder, Johnson & Johnson, Kimberly-Clark, Procter & Gamble, Reckitt Benckiser, and Unilever, among others.