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Wet Wipes Market Share

Report ID: GMI11541
Published Date: Sep 2024
Report Format: PDF

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Wet Wipes Market Share

Wet wipes industry seems to be consolidated in nature due to presence of local and global players across the globe. In 2023, the market players such Beiersdorf, Cascades, Clorox, Essity, Estee Lauder, Johnson & Johnson, Kimberly-Clark, Kirkland Signature collectively held around 5%-10% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.

Wet Wipes Market Companies

Major players operating in the wet wipes industry are:

Beiersdorf
Cascades
Clorox
Essity
Estee Lauder
Johnson & Johnson
Kimberly-Clark
Kirkland Signature
Nice-Pak Products
PDI
Procter & Gamble
Reckitt Benckiser
Sani Professional
Seventh Generation
Unilever

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The global market size for wet wipes was valued at USD 4.6 billion in 2023 and is projected to grow at a CAGR of 5.5% during the forecast period, driven by the convenience of portable cleaning solutions and increasing hygiene awareness.

The cotton segment accounted for around 51% of the market share in 2023. Cotton-based wet wipes are preferred for personal care applications due to their soft and hypoallergenic nature, making them ideal for sensitive skin, particularly in baby care and skincare products.

The North American wet wipes industry was valued at USD 1.2 billion in 2023 and is expected to reach USD 1.9 billion by 2032, driven by a wide range of applications from baby care to industrial cleaning.

Key players in the market include Beiersdorf, Cascades, Clorox, Essity, Estee Lauder, Johnson & Johnson, Kimberly-Clark, Procter & Gamble, Reckitt Benckiser, and Unilever, among others.