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Western Europe ready-to-eat meat industry key players include
Major market players are focused on diversifying their product portfolio by including sausage, cooked ham, chicken, breaded fish and others. Furthermore, manufacturers are adopting strategic initiatives such as product development & innovations, mergers & acquisitions to strengthen their market position.
For instance, In November 2020, Tyson Foods announced investments in its overseas production (conventional and alternative protein products) in Europe and Asia. The company expanded its facility in Oosterwolde, Netherlands that manufactures both cooked chicken & plant-based protein products.