The influence of social media and celebrity endorsements has played a significant role in driving the popularity of weight loss supplements. Endorsements from well-known figures and influencers can sway consumer perceptions and encourage purchase decisions.
Furthermore, with advancements in technology and data analytics, companies are offering personalized nutrition and supplement plans and protein supplements tailored to individual needs and goals. This customization resonates with consumers seeking effective and personalized solutions that align with their unique lifestyles and preferences.
Authors:
Mariam Faizullabhoy , Gauri Wani
Frequently Asked Questions (FAQ) :
Weight loss supplements industry size was worth USD 31.4 billion in 2023 and is projected to expand at 16.2% CAGR from 2024 to 2032, due to the increasing awareness and concerns regarding obesity and related health issues, such as diabetes and heart disease.
The pills type segment in the weight loss supplements industry accounted for USD 9.9 billion in 2023 and is estimated to depict notable CAGR between 2024 and 2032, owing to the increasing demand for convenient and accessible solutions for weight management.
The fat burners product type segment in the weight loss supplements industry is projected to reach USD 37.8 billion by 2032, due to the growing awareness of the importance of physical fitness and healthy living.
North America weight loss supplements industry is anticipated to account for USD 55.4 billion by 2032, led by the rapidly aging population, technological advancements, heightened public awareness, and the rising prevalence of chronic diseases.