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Major companies operating in the market are Pronovias, Vera Wang, Davids Bridal, accounting over 33% market share in the year 2023. The major market players are focusing on mergers & acquisitions, facility expansion, and strategic partnerships to expand their product offerings, customer reach, and enhance market presence.
Government support to boost the adoption of low GWP refrigerant and the geographical expansion of key players are anticipated to intensify the market competition over the forecast timeframe. An acquisition strategy enables a company to enter new markets and product lines instantaneously with a recognized brand having a good reputation and an existing client base.
Major players operating in the wedding gown industry include: