Web Real-Time Communication (WebRTC) Market Size - By Component (Solution, Service), Solution (Voice Calling & Conferencing, Messaging & File Sharing, Video Calling & Conferencing), Enterprise Size (Large Enterprise, SME), Application & Forecast, 2024 - 2032

Web Real-Time Communication Market Size

Web Real-Time Communication Market size was valued at USD 6 billion in 2023 and is estimated to register a CAGR of over 35.5% between 2024 and 2032. With the increased adoption of smartphones and tablets around the globe, there is a burgeoning demand for seamless & instantaneous communication on these devices. WebRTC caters to this demand by offering a standardized framework for embedding real-time communication features directly within mobile browsers. As users increasingly rely on their mobile devices for work, social interactions & entertainment, the need for efficient and integrated communication tools becomes paramount.
 

For instance, in March 2023, Infobip launched a new live video support feature that allows businesses to quickly diagnose and resolve customer issues through video calls using a simple URL, Call Link. This innovative solution enables organizations to address customer queries in the initial step, significantly reducing wait times and enhancing the overall efficiency of customer support processes. WebRTC facilitates real-time audio, video, and data-sharing capabilities without requiring users to download additional plugins or applications. This native integration in mobile browsers aligns with the user expectations of the current mobile-centric society.

SME are expected to grow significantly owing to the rising demand for cost-effective communication solutions. Small businesses using WebRTC market can easily and cost-effectively incorporate a geographically distributed group of employees. These solutions enable SME to benefit from the available scalable infrastructure as per their business requirements. For instance, in January 2023, NeoDove, a company specializing in communication solutions, launched a new WhatsApp API tailored for SME.
 

This API empowers SME to leverage the WhatsApp platform for efficient & streamlined communication, providing a valuable tool for customer engagement and business interactions on the popular messaging app. For businesses with seasonal demand fluctuations and requiring scalable communication capabilities, WebRTC solutions are becoming a primary choice owing to their cost-effectiveness. WebRTC services enable cost-effective and hassle-free integration to bring together phones, social media, chat, voicemail, email, and any other communication channel that enterprises use.
 

Interoperability concerns across web browsers are a major concern in the WebRTC market, potentially slowing down growth. The growing adoption of WebRTC is due to real-time video, which is becoming the preferred way to communicate, whether it is between customers or within the company. Real-time video adds a human touch by utilizing visual & audio elements and is cost-effective to design & implement.
 

The major drawbacks enterprises face while implementing WebRTC technology or building a video & voice web app are interoperability with other platforms, protocols, and legacy systems. Although the lack of standardization gives companies the freedom to innovate and offer consumers multiple choices of communication, it increases work for developers and designers. Thus, interoperability is paramount after the implementation of WebRTC technology.
 

Web Real-Time Communication Market Trends

The WebRTC industry has witnessed significant technological advancements. 5G network technologies will provide newer possibilities for WebRTC services, especially for remote enterprise communication systems. With the use of 5G technology, there is a fundamental change in how bandwidth is used.
 

In the present-day 4G technology, a fixed bandwidth is assigned in each direction by a network provider, regardless of the traffic being handled. With 5G technology, adjustments can be made so if congestion occurs in one direction, bandwidth from the other direction can be utilized through a combination of software and hardware. As more devices are connected every year, this ability to adjust bandwidth allocation ‘on the fly’ and increase range & speed will become increasingly important.
 

For instance, in January 2022, Google made a strategic investment of approximately USD 1 billion in Bharti Airtel, acquiring a 1.28% stake for USD 700 million. This investment strengthened the collaboration between the tech giant and the telecom company, potentially facilitating advancements in digital connectivity, services, and telecommunications infrastructure.
 

Web Real-Time Communication Market Analysis

Based on component, the solution segment held over 75% of the market share in 2023. Solutions provide pre-built functionality and customization choices, making development and deployment easier for enterprises. Solutions include extra capabilities including recording, transcription, analytics, AI-powered upgrades, and scalability to meet a variety of corporate demands.
 

The rapid expansion of the WebRTC industry creates a desire for easily available and deployable solutions rather than building them from scratch. Solutions address this demand by providing quick deployment and faster time-to-value, allowing organizations to benefit from WebRTC's developing prospects. Implementing and managing WebRTC can be complex, especially for large-scale deployments. Solution providers offer expertise in WebRTC technology, integration, and ongoing support, minimizing technical challenges for businesses.
 

Based on application, the IT & telecom segment accounted for 32% of the WebRTC market share in 2023. WebRTC's fundamental functions, such as real-time calling, video, and data communication, are naturally aligned with the core demands of the IT & telecom industries. These features improve internal communication, client service, and cooperation in the industry. The IT & telecom industry was among the first to use and experiment with WebRTC technology.
 

This early adoption resulted in significant expertise and experience with WebRTC for a variety of applications. This proven experience enables IT & telecom organizations to effortlessly incorporate WebRTC into their existing infrastructure and operations. Major IT & telecom businesses are making significant investments in creating and deploying WebRTC solutions. This continual investment drives innovation and broadens the sector's applicability.
 

North America WebRTC market recorded around 36% of the revenue share in 2023. North America houses leading technology companies including Google, Microsoft, Cisco, and Zoom, actively contributing to WebRTC development & adoption. North America is one of the world's major markets for WebRTC technology owing to its modern telecommunications infrastructure, high internet penetration, and wide adoption of digital communication solutions.
 

Also, the COVID-19 pandemic accelerated the move to remote & hybrid work modes across different big companies in the U.S., increasing the demand for WebRTC-based communication technologies to support virtual meetings, conferencing, and remote collaboration. Federal agencies in the U.S. actively use and promote WebRTC for internal communication and citizen engagement, boosting the market across North America.
 

Web Real-Time Communication Market Share

Enghouse Systems Limited and TWILIO INC. dominates the lobal WebRTC industry which holds over 10% of market share. Enghouse Systems Limited has established strategic partnerships and alliances with telecommunications providers, software vendors, and system integrators to broaden its presence & distribution channels in the WebRTC industry. In December 2023, Enghouse Systems Limited announced a strategic technology partnership with Synergy SKY, a leader in simplifying video communication across multiple platforms. Enghouse Interactive will integrate Synergy SKY CONNECT into Lifesize, enhancing customer experience by supporting various video meeting technologies for seamless, user-friendly communication solutions.
 

TWILIO INC. is dedicated to innovation and distinctiveness in its WebRTC solutions to maintain a competitive edge. The company actively explores cutting-edge technologies, such as WebRTC-based Augmented Reality (AR) and Virtual Reality (VR) applications, to craft immersive communication experiences for users.  In August 2023, TWILIO unveiled innovative Artificial Intelligence (AI) features for its customer engagement platform. The recently introduced CustomerAI suite encompasses predictive & generative AI tools, intending to transform customer comprehension and enhance personalized interactions. Through the utilization of conversational speech recognition and Natural Language Understanding (NLU), voice intelligence extracts valuable insights from voice data.
 

Web Real-Time Communication Market Companies

Major companies operating in the WebRTC industry are:

• Agora Lab, Inc.
• Avaya Inc.
• Cafex
• Cisco System, Inc.
• Dialogic Corporation
• Enghouse Systems Limited
• Google
• Oracle Corporation
• Oxagile
• Plivo Inc.
• Polycom
• Quobis
• TWILIO INC.
   

Web Real-Time Communication Industry News

• In November 2023, Webex and AWS partnered to enhance collaboration & Customer Experience (CX). Amazon WorkSpaces will host a Webex Contact Center, empowering Webex for Virtual Desktop Infrastructure (VDI). This collaboration aims to deliver seamless integration and improved functionality for users engaged in collaboration & communication activities while leveraging the capabilities of Amazon WorkSpaces.
   
• In April 2023, Zoom acquired Workvivo, an Ireland-based employee communications platform. This acquisition enhanced Zoom's capabilities for employee engagement and communication within organizations. Workvivo's platform focuses on fostering a connected and engaged workforce, aligning with Zoom's commitment to providing comprehensive solutions for virtual communication, collaboration, and employee interaction.
   

The web real-time communication (WebRTC) market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) from 2018 to 2032, for the following segments:

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Market, By Component

• Solution
• Service

Market, By Solution

• Voice calling & conferencing
• Messaging & file sharing
• Video calling & conferencing

Market, By Enterprise Size

• Large enterprise
• SME

Market, By Application

• IT & telecom
• BFSI
• Government & defense
• Healthcare
• Retail
• Media & entertainment
• Others

The above information has been provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • ANZ
  • South Korea
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Colombia
  • Rest of Latin America
• MEA
  • South Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Rest of MEA