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Apple Inc., Huawei Technologies Co., Ltd., and Google LLC held a significant market share of over 16% in 2023. Apple is enhancing its Apple Watch by seamlessly integrating Apple Pay to provide a secure and user-friendly payment experience. The company is expanding its ecosystem through global partnerships with financial institutions and retail networks to increase adoption. Concurrently, Apple is committed to continuously improving security features and user convenience.
Huawei is leveraging its proprietary HarmonyOS to integrate payment capabilities into its smartwatches and fitness bands. By prioritizing security with multi-layered encryption, Huawei is also forming partnerships with banks and service providers in emerging markets to drive the adoption of its payment-enabled wearables.
Google is integrating Google Wallet with its Wear OS devices to facilitate contactless payments. The company is enhancing user experience by improving device interoperability and expanding its network of supported payment methods. Additionally, Google is utilizing AI to offer personalized services and strengthen security measures across its payment-enabled wearables.
Major players operating in the wearable payment device industry are: