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The wearable breast pump market by component is categorized into wearable pumps and accessories. The wearable pumps segment garnered USD 334.9 million revenue size in the year 2022. The growing fertility rate and increase in the number of working women will propel the wearable breast pump business in the upcoming years.
Furthermore, awareness programs undertaken by several government and organizations regarding importance and benefits of breastfeeding to children across the world. Additionally, growing usage of e-commerce platforms, improved accessibility to wearable pumps and related breastfeeding accessories, the development of favourable reimbursement policies, and increasing acceptance of innovative products among working women.
Based on technology, the wearable breast pump market is segmented into manual, battery powered and electric. The battery-powered segment accounted for over 48% market share in the year 2022. Battery-powered breast pumps offer longer battery life, faster charging times, greater portability and mobility compared to traditional plug-in models, thereby will propel segmental demand. For instance, in September 2021, Elvie launched Elvie Stride, a novel smart, ultra-quiet and hands-free breast pump with insurance coverage in the U.S.
The wearable breast pump market is segmented by distribution channel into retail, e-commerce, and others. The e-commerce segment is anticipated to hold high gains potential by 2032. High segmental progression is attributable to enhanced high internet penetration, availability of broad range of products and ease of use. The E-commerce segment provides a large selection of product alternatives, quick comparison, and doorstep delivery.
U.S. wearable breast pump market accounted for USD 243 million revenue size in 2022. High female employment rate in the U.S. is a significant driver for the industry. Moreover, growing awareness regarding several benefits of breastfeeding for both infants and mothers leads to an increasing preference for breastfeeding among new mothers in the U.S. Further, high healthcare spending, favourable reimbursement coverage, and strong presence of industry participants in the country.