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Companies present in the market are focusing on the development of new smart wearables to gain a foothold in the market. Some technology companies present in the market are also focusing on the introduction of new applications, providing support to wearables. In March 2019, the company launched new products Fitbit Versa Lite Edition,Fitbit Inspire HR,Fitbit Inspire,Fitbit Ace 2.These new products are affordable to customers worldwide and will expand the customer base. In November 2017, Apple launched a new application, Apple Heart Study. The new application helps to collect data on irregular heart rhythms and notify users with changes in heart strokes for Atrial Fibrillation (AFib).Some of the players operating in the wearable AI market are