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The market is fragmented, with prominent players, such as L'Oréal S. A, The Estée Lauder Companies Inc., Shiseido Company, Limited, Procter & Gamble Co., Revlon, Inc. holding a market share of 40-55%. These companies dominate the market due to their extensive research and development capabilities, strong global distribution networks, and strategic partnerships within the industry.
Major players operating in the waterproof makeup products industry include: