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Salt based segment is estimated to surpass $10.5 billion by 2024. It decreases pH, which can cause skin and eye irritation. Soft water decreases consumption of soaps and detergents that are required for laundry and cleaning. Softeners increases lifespan of textile and fabric, thus propelling water softener market. Softening System prevents stains on faucets, fixtures and taps in kitchen and washroom ensuring fittings looks new for a longer time span. The system also shields equipment’s including washing machine, geyser and dishwasher from corrosion and core damage control, thus encompassing their life. It helps in protecting skin and hair from harmful effects of hard liquid, thus driving product demand.
Based on capacity, the market size of 32,000 grain from residential application may exceed $105 million in forecasted timeframe. Growing consciousness regarding ill effects of hard water has increased installation of treatment systems in residentials, thus stimulating product demand. These systems are effective in restricting excessive amount of calcium and magnesium by removing impurities and undesired ingredients which makes it hard and unsafe for usage, which will drive the water softener market growth.
600,000 grain from commercial application may witness gains up to 4.5% owing to its features including scale reduction, saving detergents and using less energy while heating. These products reduce consumption and saves energy which should drive the water softener market by 2024. Growing hotel industry owing increasing consumer spending on tourism will have a positive influence on product demand. Rusty water in hotel room may have an adverse effect on everything it contacts, moreover, high magnesium and calcium content can block plumbing’s, thus propelling product demand.
Asia Pacific led by South Korea, Japan, India and China is estimated to surpass USD 5 billion in the estimated timeframe owing to increasing consumer consciousness regarding health worries due to unsafe liquids should grow product demand in this region. Municipal corporation in countries like India and China do not treat hard water effectively due to infrastructural bottlenecks. Therefore, residential consumers have started picking point-of-entry equipment like softeners, thus driving the water softener industry growth.
Europe led by UK, Italy, France and Germany; may record robust gains over 6% up to 2024. Strict regulations related to water treatment along with growing need for softeners in numerous sectors including pharmaceuticals, chemical and refineries are anticipated to fuel the water softener market.
Brazil may witness strong gains due to rising urbanization and growing industries. Growing financial institution aiding for water treatment solutions, which may promote the market in this region.