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Based on product, the market is divided into POE-POU systems, filters, portable purifiers, central water purification systems, others. In 2023, filters held the dominant market of USD 22.1 billion and is expected to reach USD 40.9 billion by 2032. Filters are versatile and can be used in various contexts, including residential, commercial, and industrial applications. Their ability to remove contaminants such as sediment, chlorine, and heavy metals makes them essential for improving water quality.
Increasing awareness of waterborne diseases and contaminants like chlorine, lead, and bacteria has driven the adoption of both POE and POU systems. POE systems filter water entering the building, while POU systems address specific needs at individual outlets. The rise in outdoor activities such as camping, hiking, and travel has driven demand for portable water purifiers. These purifiers are essential for ensuring safe drinking water in remote or undeveloped areas.
Based on technology, the water purification systems market is categorized into reverse osmosis, activated carbon filtration, ultraviolet (UV) purification, distillation, ion exchange, others. In 2023, active carbon technology held the dominant market share of 36% and is anticipated to grow through the years. Cotton is renowned for its softness and natural breathability. Sports bras made from cotton are highly favored for their comfort, making them suitable for low-impact activities and everyday wear. Cotton is less likely to cause skin irritation compared to synthetic materials, appealing to consumers with sensitive skin or allergies. Cotton sports bras are often priced lower than those made from advanced synthetic materials, making them an economical choice for budget-conscious consumers.
North America held a water purification systems market of around USD 14.2 billion in 2023 and is expected to reach USD 25.7 billion by 2032. North America has stringent water quality regulations and standards set by agencies like the Environmental Protection Agency (EPA) in the U.S. and Environment and Climate Change Canada. These regulations mandate regular testing and treatment to ensure safe drinking water, driving the adoption of advanced purification technologies to meet compliance and improve water quality.
The market in U.S. is set to grow through a CAGR of 5.9% through the forecast time period. Incidents of water contamination, such as the Flint water crisis and issues with lead and PFAS (per- and polyfluoroalkyl substances) in various regions, have heightened public concern about water quality. These issues drive the demand for advanced water purification systems that can effectively address a wide range of contaminants.
The German water purification systems market maintained a considerable position in Europe. Germany has some of the strictest water quality regulations in Europe, governed by the German Drinking Water Ordinance (Trinkwasserverordnung) and EU directives. Compliance with these regulations necessitates advanced water purification systems to meet high standards for contaminants, including microorganisms, heavy metals, and other pollutants.
China is supposed to grow at the highest rate of 7.7% in the region. China’s rapid urbanization has led to an increase in population density in cities, driving the need for robust water purification infrastructure. Urban areas face challenges related to water pollution and contamination, creating a strong demand for advanced purification systems to ensure a safe and reliable water supply.