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Washing machine cleaner industry seem to be consolidated in nature due to presence of local and global players across the globe. In 2023, the market players such as Procter & Gamble, Reckitt Benckiser, Church & Dwight Co., Inc., Electrolux, S.C. Johnson & Son, LG Electronics, Samsung Electronics and Bosch Home Appliances collectively held around 20%-25% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.
Major players operating in the washing machine cleaner industry are: