Waffle Maker Market Size – By Product Type, By Power Source, By Capacity, By Price Range, By End Use, By Distribution Channel and Forecast, 2025 - 2034

Waffle Maker Market Size

The global waffle maker market was valued at USD 250.4 million in 2024 and is estimated to grow at a CAGR of over 5.5% from 2025 to 2034.
 

The waffle maker industry has experienced significant growth, driven by various demand factors that influence consumer purchasing decisions. One of the primary demand drivers is the growing popularity of waffles as a breakfast and snack option, particularly in Western countries like the U.S. and Europe. As consumers increasingly seek convenient and time-saving appliances to simplify their cooking routines, waffle makers have become a household staple, especially in markets where breakfast culture is prominent. The rise of busy lifestyles and a growing trend of "quick and easy" meal preparation has created a strong demand for small appliances like waffle makers, which allow individuals to quickly prepare delicious, restaurant-style waffles at home. Waffle makers offer the ability to control ingredients, providing consumers with the flexibility to make healthier choices, such as using whole-grain flours, adding fruits, or reducing sugar content.
 

Waffle Maker Market Trends

Consumers are increasingly opting for kitchen appliances that offer multiple functions in one device, and waffle makers are no exception. Multi-purpose waffle makers that can also make pancakes, sandwiches, grilled items, or even donuts are gaining popularity. This trend is especially appealing to consumers with limited kitchen space or those looking to maximize the utility of their appliances. Brands are responding to this trend by integrating interchangeable plates or adjustable settings that allow users to prepare a wide variety of meals beyond just waffles.
 

Waffle Maker Market Analysis

Another major driver is the rising trend of health-conscious eating. With an increasing focus on wellness and healthier lifestyles, consumers are opting for homemade waffles over pre-packaged or store-bought options. Waffle makers offer the ability to control ingredients, providing consumers with the flexibility to make healthier choices, such as using whole-grain flours, adding fruits, or reducing sugar content. Moreover, the shift toward healthier cooking methods, such as air frying and low-oil cooking, has spurred the demand for advanced waffle makers with non-stick plates and innovative features, allowing consumers to create waffles with less fat or oil.
 

Based on product type, the waffle maker market can be segmented into standard waffle makers, Belgian waffle makers, mini waffle makers, multi-purpose waffle makers, others. The standard waffle maker segment accounted for revenue of around USD 124.6 million in the year 2024 and is estimated to grow at a CAGR of around 5.4% from 2025 to 2034. Traditional waffle makers, which create classic, round waffles, continue to dominate the market due to their simplicity, affordability, and reliability. They are often favored by consumers seeking a basic, no-fuss appliance to prepare classic waffles. Belgian waffle makers, which are known for creating thick, fluffy waffles with deep pockets, have gained significant popularity, particularly in markets where breakfast culture is deeply ingrained.
 

Based on the power source, the market is categorized as electric waffle makers, stovetop waffle makers and others. The stovetop waffle maker segment held around 45% of the total market share in 2024 and is anticipated to grow at a CAGR of 5.3% during the forecast period. Stovetop waffle makers are often preferred by consumers who enjoy the traditional method of cooking. These waffle makers do not require electricity and are often seen as a more "authentic" way to prepare waffles. For some consumers, this nostalgic or classic experience is an important driver of demand. Electric waffle makers are highly convenient, offering quick and hassle-free operation. They heat up quickly and maintain a consistent temperature, allowing for precise cooking without requiring manual effort. This ease of use is particularly attractive to busy consumers who want a quick and efficient way to make waffles.
 

In terms of the country, the U.S. dominates with an overall market share of around 82% in the North America market. Waffles, being a popular breakfast food, have a strong cultural presence in North America. As consumers place more emphasis on breakfast as a vital part of their daily routines, the demand for appliances that can make breakfast meals, like waffle makers, has increased. With busy lifestyles, consumers prefer preparing quick, yet enjoyable meals at home. Waffle makers allow easy and efficient preparation of waffles, driving demand for these products as part of the breakfast culture.
 

Waffle Maker Market Share

In 2024, key companies like Breville Group, Conair Corporation, Hamilton Beach Brands, Stanley Black & Decker, Newell Brands, Whirlpool Corporation, SharkNinja and All-Clad held a combined market share of 10%-15%. These companies are actively engaging in mergers, acquisitions, facility expansions, and collaborations to enhance their product portfolios, reach more customers, and strengthen their market positions.
 

Resellers that consistently deliver high-quality products and reliable performance often secure a competitive advantage. Upholding stringent testing and refurbishment standards is crucial for earning customer trust. Introducing warranties or return policies can distinguish resellers in the market. By offering customer support and repair services, resellers bolster buyer confidence, rendering them more appealing. A robust online presence, characterized by user-friendly websites and active social media engagement, enables resellers to connect with a wider audience. Strategic marketing initiatives can further differentiate them from their competitors.
 

Waffle Maker Market Companies

Major players operating in the Waffle Maker industry are:

• All-Clad
• Breville Group
• Conair Corporation
• Edgecraft Corporation
• Hamilton Beach Brands
• Krups
• National Presto Industries
• Newell Brands
• SharkNinja
• Stanley Black & Decker
• Storebound
• T-fal
• The Metal Ware Corporation
• The Middleby Corporation
• Whirlpool Corporation
   

Waffle Maker Industry News

• In September 2023, Conair LLC, a small appliance maker, acquired The Fulham Group, known for its exclusive production of Cuisinart Outdoor Products and a long-time business ally, for an undisclosed amount. The Fulham Group, renowned for its grills, smokers, griddles, pizza ovens, heaters, and fire pits, will henceforth be branded as Cuisinart Outdoors. The transition ensures all employees retain their positions and remain based in Newton, Mass.
   
• In March 2023, Hamilton Beach Brands Holding Company struck an exclusive multiyear deal with Numilk. This partnership focuses on manufacturing and selling appliances tailored for Numilk's ingredient pouches. Currently, both companies are collaborating on the design and engineering of a next-generation appliance line, slated for an early 2024 launch.
   

This Waffle Maker market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) & volume (Thousand Units) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Standard waffle makers
• Belgian waffle makers
• Mini waffle makers
• Multi-purpose waffle makers
• Others

Market, By Power Source

• Electric waffle makers
• Stovetop waffle makers
• Others (battery-operated, etc.)

Market, By Capacity

• Single waffle makers
• Multi-waffle makers
• Family sized waffle makers

Market, By Price Range

• Low
• Mid
• High

Market, By Power Source

• Electric waffle makers
• Stovetop waffle makers
• Others (battery-operated, etc.)

Market, End Use

• Residential
• Commercial
• Camping/outdoor use

Market, Distribution Channel

• Online
• Offline

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia

• Latin America
  • Brazil
  • Mexico

• MEA
  • UAE
  • Saudi Arabia
  • South Africa