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The growing awareness and acceptance of IVF as a solution for infertility has been a key driver in the expansion of the market. As more individual become informed about IVF as a viable option, the demand for effective fertility preservation techniques such as vitrification, has surged. Also, vitrification enhances the success rates of IVF by preserving oocytes and embryos with minimal cellular damage. Thus, the increasing acceptance and adoption of IVF have fuelled the need for advanced cryopreservation methods, thereby propelling the growth of the market.
Thus, the rising awareness and the proven benefits of vitrification in improving IVF outcomes have been instrumental in driving the expansion of this market.