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Vitamin D Testing Market Trends

Report ID: GMI6105
Published Date: Jun 2023
Report Format: PDF

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Vitamin D Testing Market Trends

Health-consciousness, integration into healthcare practices, and rising awareness among consumers regarding vitamin D testing are some of the key parameters that is projected to fuel the industry growth over the analysis period. With a shift towards preventive healthcare, individuals are taking a proactive approach to manage their health. Vitamin D testing is seen as a valuable tool for early detection and intervention, allowing individuals to address deficiencies and optimize their vitamin D levels before they develop into more serious health conditions. This awareness is fuelled by educational campaigns, healthcare professionals emphasizing the role of vitamin D, and the dissemination of information through various media channels.

Various surveys and studies have been conducted to assess consumer awareness of vitamin D testing. For example, a survey published in the Journal of the American Board of Family Medicine found that 81% of respondents were aware of the importance of vitamin D and its role in health. Moreover, other factors such as social media campaigns and the impact of recent events, such as the COVID-19 pandemic, have further influenced awareness levels.

Authors: Mariam Faizullabhoy , Shishanka Wangnoo

Frequently Asked Questions (FAQ) :

Market size for vitamin D testing exceeded USD 784.6 million in 2023 and will reach around USD 1.39 billion by the end of 2032 due to the rapidly expanding aging population worldwide.

Vitamin D testing market size from diagnostic laboratories is anticipated to record over USD 663 million by 2032 owing to the presence of specialized instruments and technology in these settings.

Vitamin D testing industry size from the point-of-care test type segment will witness 7.8% from 2023-2032 driven by the surging need for convenience, accessibility, and rapid results.

North America market size for vitamin D testing reached USD 239 million in 2022 and is expected to expand exponentially through 2032 driven by the rising lifestyle changes, indoor occupations, and increased use of sunscreen contribute to reduced sun exposure.