Virtual Production Market Trends

Virtual Production Market Trends

The rising applications of virtual production in commercial ads are significantly fostering the virtual production industry growth. Virtual production enables the creation of visually appealing and imaginative commercial ads that stand out. By using real-time rendering and immersive environments, advertisers can craft unique visual narratives that are more likely to capture and retain audience attention, increasing the ad's effectiveness.
 

Established players are adopting virtual production for creating advertisements for their products, contributing to market growth. For instance, in October 2022, Samsung used a video campaign to promote its gaming monitor shot at a virtual production studio equipped with a 1.5mm pixel pitch LED volume. Traditional ad production, especially with exotic locations or elaborate sets, can be prohibitively expensive.
 

The growing implementation of LED wall technology is significantly contributing to the growth of the virtual production market. LED walls, also known as LED volumes, have revolutionized the way filmmakers and content creators approach the integration of live-action footage with CGI. LED walls allow for the display of photorealistic environments and visual effects in real time, directly on set. This enables directors and cinematographers to capture complex VFX shots in camera, reducing the need for green-screen compositing and extensive post-production work. Major players are collaborating to implement LED walls in for virtual production studios.