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Adobe Inc and Sony Corporation accounted for over 20% market share in virtual production industry. Adobe maintains a competitive edge by offering a holistic, user-friendly suite of applications that support a wide range of creative tasks. The company is engaged in ongoing efforts to expand its product portfolio and integrate cutting-edge technologies to ensure that it remains at the forefront of the virtual production market, catering to the evolving needs of content creators and filmmakers seeking to push the boundaries of digital storytelling.
Sony Corporation leverages its extensive experience in electronics, entertainment, and digital technology. Sony's foray into virtual production is marked by its comprehensive offerings that include advanced cameras such as VENICE and BURANO cinema cameras, VFX software, and cutting-edge imaging & display technologies. These products and services are integrated to support the creation of immersive content in film, television, and live events, showcasing Sony's commitment to innovations in content creation.
Major players operating in the virtual production industry are: