Online Fitness Market Size - By Streaming Type (Live, On-demand), By Session (Group, Solo), Technology (Mobile App, Desktop/Laptop, Smart TV), Subscription Models (Pay-per Class, Monthly Subscription, Annual Subscription), End Use & Forecast, 2024 - 2032

Online Fitness Market Size

Online Fitness Market size was valued at USD 15.3 billion in 2023 and is estimated to register a CAGR of over 32% between 2024 and 2032. As people are increasingly growing conscious about personal health and fitness, they are looking for convenience in their fitness routines. Online fitness platforms offer flexibility in terms of time and location, allowing users to work out at their convenience without the constraints of a physical gym.
 

Online fitness also makes exercise accessible to a wider audience, including those who may not have easy access to traditional gym facilities due to location, time constraints, or other barriers. Through these platforms, people are able to access a wide range of workout options and customize their routines according to their fitness goals.
 

Advancements in technology, such as wearable fitness trackers and interactive workout apps, enhance the online fitness experience by providing real-time feedback, progress tracking, and motivation.
 

Online fitness platforms encounter technical glitches, such as server downtime, connectivity issues, or software bugs, which can disrupt user experience and lead to frustration. Online fitness relies heavily on stable internet connectivity. Users in areas with poor internet infrastructure may face challenges accessing or streaming workout content seamlessly. In addition, retaining users and keeping them consistently engaged with the platform can be difficult. Many users may start with enthusiasm but gradually lose motivation over time, leading to churn.
 

Additionally, poorly designed or ineffective workouts may result in user dissatisfaction and reduced engagement. Addressing these pitfalls requires a strategic approach, including investing in technology infrastructure, curating high-quality content, focusing on user retention strategies, and addressing privacy and security concerns transparently.
 

Online Fitness Market Trends

The online fitness industry is witnessing various notable trends with the emergence of startups actively launching new services in collaboration with industry partners. The trend toward hybrid fitness models combines elements of both online & offline fitness experiences. This includes offering virtual classes alongside in-person sessions, providing a more flexible and comprehensive approach to fitness. Artificial Intelligence (AI) and data analytics are being leveraged to personalize fitness experiences. AI algorithms analyze user data, preferences, and performance metrics to recommend tailored workout plans, track progress, and provide feedback for improvement.
 

Technology integration in the form of smart watches & fitness trackers is also a growing trend as these devices track biometric data, activity levels, and workout performance, providing valuable insights for users and enhancing the overall fitness experience.For instance, in April 2024, The Beachbody Company, a health and fitness company, launched its new initiative, enabling customers to buy and download fitness programs such as P90X, 21 DAY FIX, LIIFT4, PROTEIN FIX, and 2B MINDSET, without a subscription.
 

Online Fitness Market Analysis

Based on streaming type, the market is divided into on-demand and live streaming. The on-demand segment is expected to generate revenue over USD 107 billion by 2032. On-demand streaming allows users to access fitness classes at any time and from any location. This flexibility is a significant driver, as it fits into busy schedules and accommodates various time zones and lifestyles. It also offers a wide range of workout types, which attracts a broad audience as they can customize their routines according to their different fitness goals and preferences.
 

The integration of on-demand fitness services with wearable devices allows users to track their performance, set goals, and receive real-time feedback, enhancing the overall fitness experience. Additionally, the COVID-19 pandemic also accelerated the adoption of on-demand fitness as people sought safe and convenient alternatives to in-person gym sessions.
 

Based on technology, the online fitness market is categorized into mobile app, desktop/laptop, and smart TV. The mobile app segment held 63.5% of the market share in 2023. The widespread adoption of smartphones globally has made mobile fitness apps easily accessible to a large audience. With the growing number of smartphone users, fitness apps can reach a broader demographic, contributing to their popularity and usage. These apps provide busy and frequently travelling users with the convenience of accessing workouts, tracking progress, and managing their fitness routines anytime and anywhere.
 

Mobile apps also leverage data analytics and AI to offer personalized workout plans and recommendations based on user preferences, fitness levels, and goals. The ease of integration of fitness wearables, such as smart watches and fitness trackers with mobile fitness apps, allows users to monitor their health metrics, such as heart rate, calories burned, and activity levels, providing a comprehensive fitness experience.
 

North America online fitness market size dominated around USD 6 billion in 2023. With a large population of smartphone users and the availability of robust internet connectivity, a favorable environment is created for the adoption of mobile fitness apps. There is an increasing awareness about health and fitness in North America, driven by a combination of lifestyle-related health issues and a cultural shift toward wellness. This growing health consciousness fuels the demand for fitness solutions that are convenient and effective, and mobile apps align with this trend.
 

Online fitness platforms are broadening their content to be more inclusive, offering a variety of workouts that cater to different fitness levels, ages, body types, and preferences. This inclusivity ensures that more people feel welcome and supported in their fitness journeys.
 

Europe online fitness market is expected to grow due to increasing health awareness, high internet penetration, and rising demand for convenient, home-based workout solutions. Additionally, technological advancements and growing investment in fitness apps and platforms drive market expansion.
 

Online fitness market in Asia Pacific is expected to grow due to rising health awareness, increasing smartphone and internet usage, and a growing middle-class population seeking convenient fitness solutions. Expanding digital infrastructure and local investment in fitness technology further drive growth.
 

Online Fitness Market Share

Peloton, Apple Fitness, Fitbit dominate the online fitness industry, holding market share over 13%. These companies integrate cutting-edge technology into their offerings, providing users with a seamless, interactive experience. This includes advanced wearables, mobile apps, and smart devices that track fitness metrics in real-time. They emphasize content diversity, offering a wide range of workouts that cater to different fitness levels, preferences, and goals. This variety keeps users engaged and motivated. They build strong community engagement through social features, enabling users to share their progress, participate in challenges, and connect with others.
 

These companies focus on subscription models that offer exclusive content and personalized plans, ensuring a steady revenue stream. Strategic partnerships with other brands, influencers, and fitness experts enhance their visibility and credibility in the market. These combined strategies have solidified their leadership positions in the online fitness industry.
 

Online Fitness Market Companies

Major players operating in the online fitness industry are:

• Peloton
• Strava
• Beachbody On Demand
• Nike Training Club
• MyFitnessPal
• Fitbit Premium
• Fitness Blender
• Daily Burn
• Obé Fitness
• Tone It Up
• Freeletics
• Centr (Chris Hemsworth's fitness app)
• Apple Fitness+
   

Online Fitness Industry News

• In January 2024, Peloton partnered with TikTok to leverage the app's growing e-commerce capabilities. The collaboration involves producing TikTok videos featuring live classes, influencer partnerships, and celebrity collaborations, aiming to rebrand Peloton and attract a broader, younger audience through engaging social media content.
   
• In October 2023, Centr, a health & wellness ecosystem founded by American actor Chris Hemsworth, announced partnership with HYROX, the World Series of Fitness Racing, as its new official equipment provider for all races. The partnership marked Centr’s entry into the competitive sports space.
   
• In September 2023, Strava announced an integration with the Nike Run Club (NRC) and NTC apps. This integration allowed the users of Nike's fitness apps to seamlessly optimize their workouts.
   

The online fitness market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Billion) from 2021 to 2032, for the following segments:

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Market, By Streaming Type

• Live
• On-demand

Market, By Session

• Group
• Solo

Market, By Technology

• Mobile app
• Desktop/Laptop
• Smart TV

Market, By Subscription Models

• Pay-per class
• Monthly subscription
• Annual subscription

Market, By End Use

• Professional gyms
• Educational & sports institutes
• Individuals
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA