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TracFone Wireless Inc. and KDDI Corporation dominate the market with an approximate 11% market share. TracFone Wireless Inc. forms agreements with stores, Internet platforms, and other distribution channels to boost the exposure & accessibility of its MVNO offers. These offers may include special offers, co-marketing campaigns, and incentives for stores to promote TracFone's services.
KDDI Corporation heavily investigates options to grow abroad and provide MVNO services in more countries or areas. The company tries to form alliances with local cellular carriers or arrange roaming agreements to offer clients seamless access when going overseas. The company considers targeting tourists as its major client category.
Major players operating in the virtual network operator industry are: