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Innovation in product formulations emerges as a prominent market trend. Companies are continuously investing in R&D to create innovative formulations that offer enhanced performance, durability as well as environmental sustainability.
This trend is driven by evolving consumer preferences and stringent regulatory requirements, pushing manufacturers to develop novel products with improved characteristics. By leveraging innovative technologies and materials, industry players can differentiate their offerings, capture new market segments, and stay ahead of competitors. For example, in February 2023, LOTTE & INEOS Chemical revealed plans to boost VAM production capacity from 450,000 to 700,000 tonnes by constructing a third plant set to commence operations by late 2025.