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The increasing popularity of flavored and infused vinegars to cater to gourmet and health-conscious consumers seeking unique culinary experiences will favor the market growth. Demand for non-GMO organic vinegar ingredients is growing, reflecting the broader trend towards cleaner and more sustainable food.
For example, in June 2023, Pureboost launched its newest product, Apple Cider Vinegar as a part of the Clean Energy Superfoods category, which is sugar- and sucralose-free. The growing popularity of functional foods has also led to the development of new vinegar-based products that contain more probiotics and other health-promoting ingredients. The expansion of e-commerce and direct-to-consumer sales channels has further made it easier for consumers to access a variety of vinegar products.